Design Sprint with UX-Republic

Romain Landsberg, Co-Founder of UX-Republic and Head of the UX-Academy, came to host a Design Sprint at LISAA Paris with the students from the Digital Art Direction/UX Design course, around the brand Le Coq Sportif.

lisaa-graphisme-ux-design-paris-coq-sportif

DEVELOPING UX DESIGN METHODOLOGY

The aim of the Design Sprint is to solve a UX design issue in five days. For the students on the Digital Arts Direction/UX Design course at LISAA Paris, this interaction with Romain Landsberg from UX-Republic is a unique opportunity.

Over the course of five days, they tackled UX-Design methodology and the Design Thinking approach in relation to sports equipment manufacturer Le Coq Sportif. They analysed, explored and proposed ideas, then created prototypes and tested the user journey.

Each year, I am amazed by the energy and talent that students bring to this difficult exercise.

Romain Landsberg, UX-Republic

A COLLABORATIVE EXPERIENCE

The students had to design an innovative running experience, standing out from the current players in the apps market. They proposed an omnichannel experience, which they presented at the end of the fifth day before an expert panel from UX-Republic.

I’m looking forward to coming back next year to share a new week, filled with learning and rich in emotion.

Romain Landsberg, UX-Republic

> Discover the full Design Sprint story on the UX-Republic website here.

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