Marie Laheurte wins award at Carrefour’s Junior Inno Day

Marie Laheurte, fourth-year student on the interior architecture and design course at LISAA Paris, won second place at the Carrefour Junior Inno Day, a student challenge to help the brand create its future consumer and business experiences.

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THREE DESIGN SCHOOLS WIN AWARDS

Developing innovative concepts and identifying new talents are the aims of Junior Inno Day, launched by the Innovation and HR Directors at Carrefour three years ago. Nine schools were in the running this year with specialisms varying from interior architecture and design, to business and engineering.

“Junior Inno Day is a chance for these young talents to share their creativity and vision of the world, but also for them to meet the teams at Carrefour to, who knows, have a good run together?”

Thina Cadierno, Client and Digital Director at Carrefour

Marie Laheurte, fourth-year Interior Architecture/Design student at LISAA Paris, won joint second place with the Nantes Atlantique Design School, behind Strate.

LISAA has stood out since the beginning of Junior Inno Day and this year three design schools won awards, a deserved recognition for the approach of a designer.

AN ECO-RESPONSIBLE VIRTUOUS CIRCLE

Marie’s project, "Graines de Carrefour" impressed the judging panel who appreciated the project’s spirit of the times, resonating with what people wish to share and a circular economy.

“An innovative experience is fed by a holistic analysis, creative sharing and user-centred scenarios, but also, above all, by convictions and emotions.”

Frank Aufaure, Director of Innovation, Design and User Experience at Carrefour France

Combining meeting spaces and digital apps to serve action for the environment, it puts the Carrefour customer at the heart of an eco-friendly virtuous circle: composting, gardening, growing fruit and vegetables, re-selling, etc.

The motion design teaser integrated into this video was made by Antoine Chatais-Giovanelli, Aymeric Martin and Thomas Simonnart, students on the master’s course in Digital Art Direction at LISAA Paris.

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