Master International Fashion Marketing

WHAT ARE THE GOALS OF THE PROGRAM?

LISAA, one of the leading fashion schools in Paris, with a strong international dimension, offers a distance learning course to specialise and understand the ecosystem of the fashion and luxury industries and their latest revolutions.

• The first year: Common core of courses based on the Fashion & Luxury Marketing & Management Master's degree in e-learning, in French or in English
• The second year: International Master's degree in Fashion Marketing, in English, at Regent's University, London

Understanding a fast-changing ecosystem

An in-depth knowledge of the fashion and luxury sectors, from the technical knowledge of clothing to the deciphering of trends and the history of fashion, is a real asset in demonstrating one's legitimacy on the market.

Understanding the challenges of the fashion and luxury industries with the appropriate digital solutions

The fashion and luxury sectors are now at the forefront in terms of mastering and developing new marketing techniques and strategic brand management. 

Acquiring high-level marketing and management skills

Brand management techniques with an applied approach, from financial analysis and corporate strategy to the most up-to-date approaches to branding and brand communication.

Knowing how to evaluate and choose the marketing strategies best adapted to the specificities of markets and socio-cultural factors in a context of globalisation

Students know how to develop commercial, marketing and communication skills and have developed their expertise through professional partnerships in collaboration with their peers in creative courses. They are capable of providing strategic, managerial and operational solutions in terms of sales development, marketing and communication within large international groups and other players in the fashion sector.

FOR WHICH PROFILE?

This programme is aimed at multidisciplinary profiles, who already have experience in fashion or commerce, marketing or communication, and who wish to give their career an international dimension, within the transversal environments of fashion distribution. The final year of training takes place in London, at Regent's University.

FOR WHAT PROFESSIONAL CERTIFICATION?

Graduates receive the qualification of Marketing and Business Development Manager - ESGCV, NSF 312p - level 7, registered in the National Directory of Professional Certifications, by order of 15/12/2016, published in the JO of 18/12/2016. This qualification is paired with the state diploma awarded by Regent's University of London: MA International Fashion Marketing.

The certifying nature of the training and its relevance to the needs of the labour market are recognised by the State and the European Qualifications Framework.

FACILITATE PROFESSIONAL INTEGRATION

This course offers an exceptional context, thanks to e-learning in the first year, allowing you to broaden both your knowledge and your professional skills. Immersion in a company optimises recruitment opportunities and is a real accelerator of professional integration. The course allows you to :

• to follow one or more subsidised internships during the two years of training,
• or to be on a sandwich course during the first year: professionalization contract or apprenticeship,
• or to be employed full-time on a fixed-term or permanent contract in the first year.

It is possible to switch from one status to the other without changing the course.

AN INTERNATIONAL DIMENSION

The course is available in French and English.

It offers the opportunity to continue the training in the second year in London, in person, at Regent's University.

In order to do so, it is required to have a minimum English level of 6.5 IELTS or to justify the validation of the English level prerequisite for admission called REPT, also offered by Regent's University. This is to ensure that the students are well integrated and that the programme is correctly followed. LISAA Paris offers preparation for the International English Learning Testing System, an international test of the English language jointly run by Cambridge University, the British Council and the Australian organisation IDP Education Australia.