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Master Communication & Digital Marketing for Fashion

Language:
French or English
Rythm(s):
Online and Sandwich course
Eligible for:
Bac+3
Output level:
Bac +5
Back-to-school:
January 2024 or September 2024
Students learn to use marketing and branding concepts with a cross-channel approach, developing in-depth knowledge of the fashion and luxury sector. They learn to engage with a community: the brand will experience a relationship with its clients. Trained in trend analysis, they are the interface between creative teams, communications and strategic management.
Courses
Click on the subject for details. The schedule is for information purposes only and may be modified.
- SUBJECT
- YEARLY SCHEDULE
- ECTS CREDITS
- Total hours for the year
- 490hrs
- /
- UE1
- Fashion ecosystem
- 15hrs
- 2
- Introduction to marketing
- 41hrs
- 6
- UE2
- Branding
- 40hrs
- 6
- Luxury
- 15hrs
- 2
- UE3
- History of Fashion 1900-1950
- 15hrs
- 2
- Production
- 15hrs
- 2
- UE4
- History of Fashion 1950-2010
- 15hrs
- 2
- Communication
- 40hrs
- 6
- UE5
- Textile
- 15hrs
- 2
- Trends
- 15hrs
- 2
- UE6
- Fashion & Sustainability
- 15hrs
- 2
- The client
- 15hrs
- 2
- UE7
- Distribution
- 30hrs
- 6
- Companies of the sector
- 15hrs
- 2
- UE8
- Introduction to digital marketing
- 15hrs
- 2
- Accounting
- 15hrs
- 2
- Softwares - continuously
- Excel (basic, operational, advanced)
- 10hrs
- /
- Photoshop (basic, operational)
- 7hrs
- /
- InDesign (basic, operational)
- 8hrs
- /
- Evaluations
- Evaluations
- 84hrs
- /
- Experience report
- Experience report
- 50hrs
- 12
- SUBJECTS
- YEARLY SCHEDULE
- ECTS CREDITS
- Total hours for the year
- 490hrs
- /
- UE1
- Collection plan
- 30hrs
- 6
- Merchandising
- 30hrs
- 6
- UE2
- Marketing plan
- 35hrs
- 6
- Marketing case studies
- 35hrs
- 6
- UE3
- Product communication
- 15hrs
- 2
- Crisis communication
- 15hrs
- 2
- UE4
- Customer relationship
- 15hrs
- 2
- Omnichannel Marketing
- 15hrs
- 2
- UE5
- TooBox Acquisition
- 15hrs
- 2
- E-merch & UX
- 15hrs
- 2
- UE6
- Fashion photography
- 15hrs
- 2
- Pop Culture and Fashion
- 15hrs
- 2
- UE7
- Visual Identity
- 15hrs
- 2
- PR, Social media & Brand content
- 15hrs
- 2
- UE8
- Human Ressources
- 15hrs
- 2
- New Technologies
- 15hrs
- 2
- Evaluations
- Evaluations
- 105hrs
- /
- Final dissertation
- Final dissertation
- 75hrs
- 12
Educational Staff


Emmanuelle Bresson
Head of Studies - Fashion Business Course

Isabelle Laurent
Head of Studies - E-learning master's
Entry Requirements & Application
Tuition Fees
Request an application form
LISAA Mode Paris
5 rue Laromiguière
75005
Paris
+33 (0)1 47 07 17 07
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