STUDY WHILE WORKING VIA E-LEARNING
New Media & Fashion Marketing students follow the first-year course in Fashion & Luxury Management master’s via e-learning. This method of distance learning enables students to work full time, thus gaining business experience.
The second year of training, also via e-learning, specializes in new media, fashion marketing and fashion communication.
A CROSS-CHANNEL APPROACH TO COMMUNICATIONS STRATEGIES
Throughout the two years of the course, students work on various projects that immerse them in the reality of the marketing and communications business. They will design a brand book, develop a capsule product and an accompanying communications strategy, conduct a case study on the strategic use of co-branding, develop a brand content project and a media file and design a social media communications campaign.
Each student benefits from individual monitoring for the carrying out of their professional project and their search for a work placement. This advantageous context enables students to widen their knowledge base and further their professional skills.
STATE-RECOGNISED LEVEL I QUALIFICATION*
The New Media & Fashion Marketing course leads to a qualification* in Luxury Marketing Management from ESGCV-MBA ESG - Level I (FR), 7 (EU), registered on the National Register of Professional Certifications (RNCP) by Order of 26/09/16 published in the Official Journal of 04/10/2016.