Fashion Courses Master Communication & Digital Marketing for Fashion Post-Graduate (2 years after a bachelor programme) Paris in French or English

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Students learn to use marketing and branding concepts with a cross-channel approach, developing in-depth knowledge of the fashion and luxury sector. They learn to engage with a community: the brand will experience a relationship with its clients. Trained in trend analysis, they are the interface between creative teams, communications and strategic management.

2 starts: October and January!
Registration for this course is possible until the end of December

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STUDY WHILE WORKING VIA E-LEARNING

Communication & Digital Marketing for Fashion students follow the first-year course in Fashion & Luxury Management master’s via e-learning. This method of distance learning enables students to work full time, thus gaining business experience.

The second year of training, also via e-learning, specializes in new media, fashion marketing and fashion communication.

Each student benefits from individual monitoring for the carrying out of their professional project and their search for a work placement. This advantageous context enables students to widen their knowledge base and further their professional skills.

A CROSS-CHANNEL APPROACH TO COMMUNICATIONS STRATEGIES

The arrival of Web 2.0 has broken down the barriers between creatives and designers of fashion and luxury brands, marketing and distribution services, and, finally, customers. Interaction has become continuous, direct and two-way. This revolution places new media and their raw material, the image, at the centre of communication, marketing and positioning strategies of the companies in this industry.

This new programme at LISAA Mode aims to train multifaceted professionals able to understand both the challenges of new media and strategic marketing, and also to interact closely with pure creatives, whether they are in digital, marketing, communications or retail teams.

The course seeks to combine an understanding of the fashion industry, the arrival of new media in communication and marketing strategies including branding and content creation, but also the omnichannel approach that is currently revolutionising retail.

STATE-RECOGNISED LEVEL I QUALIFICATION*

The Communication & Digital Marketing for Fashion course leads to a qualification* in Luxury Marketing Management - ESGCV-MBA ESG - level 7 (EU) I (FR), registered on the National Register of Professional Certifications (RNCP) by Order of 26/09/16 published in the Official Journal of 04/10/2016.

Courses

Click on the subject for details. The schedule is for information purposes only and may be modified.

e-learning courses
  • 01. Fashion ecosystem
    5hrs
  • 02. Introduction to Marketing
    5hrs
  • 03. Branding
    5hrs
  • 04. Luxury
    5hrs
  • 05. History of Fashion 1900-1950
    5hrs
  • 06. Production
    5hrs
  • 07. History of Fashion 1950-2010
    5hrs
  • 08. Communication
    5hrs
  • 09. Textile
    5hrs
  • 10. Trends
    5hrs
  • 11. Accounting
    5hrs
  • 12. Client
    5hrs
  • 13. Distribution
    5hrs
  • 14. The companies of the sector
    5hrs
  • 15. Introduction to digital Marketing
    5hrs
  • 16. Commercial Law
    5hrs
Visual culture
  • 01. Visual skills and brand identity
    5hrs
  • 02. History of photography and fashion image
    5hrs
  • 03. Styling
    5hrs
Great philosophical, psychological and societal stakes
  • 04. Fashion & Culture
    5hrs
  • 05. Fashion & Accessories
    5hrs
  • 06. Art & Communication
    5hrs
  • 07. Crisis communication and ethical questions
    5hrs
Marketing and Communication Techniques
  • 08. Omnichannel Marketing
    5hrs
  • 09. Product Management et Marketing Planning
    5hrs
  • 10. Media planning
    5hrs
  • 11. Relationship Management and Customer Loyalty
    5hrs
  • 12. Case Studies of Marketing Campaigns
    5hrs
  • 13. Customer Experience
    5hrs
  • 14. 3.0 Internet and the Impact of technological change
    5hrs
Strategy and Methodology
  • 15. Creative Marketing
    5hrs
  • 16. Product Communication
    5hrs

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Bachelors fashion / animation
Specialisations Decoration / Interior Design

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