2 starts: October and January!
Registration for this course is possible until the end of December
STUDY WHILE WORKING VIA E-LEARNING
Communication & Digital Marketing for Fashion students follow the first-year course in Fashion & Luxury Management master’s via e-learning. This method of distance learning enables students to work full time, thus gaining business experience.
The second year of training, also via e-learning, specializes in new media, fashion marketing and fashion communication.
Each student benefits from individual monitoring for the carrying out of their professional project and their search for a work placement. This advantageous context enables students to widen their knowledge base and further their professional skills.
A CROSS-CHANNEL APPROACH TO COMMUNICATIONS STRATEGIES
The arrival of Web 2.0 has broken down the barriers between creatives and designers of fashion and luxury brands, marketing and distribution services, and, finally, customers. Interaction has become continuous, direct and two-way. This revolution places new media and their raw material, the image, at the centre of communication, marketing and positioning strategies of the companies in this industry.
This new programme at LISAA Mode aims to train multifaceted professionals able to understand both the challenges of new media and strategic marketing, and also to interact closely with pure creatives, whether they are in digital, marketing, communications or retail teams.
The course seeks to combine an understanding of the fashion industry, the arrival of new media in communication and marketing strategies including branding and content creation, but also the omnichannel approach that is currently revolutionising retail.
STATE-RECOGNISED LEVEL I QUALIFICATION*
The Communication & Digital Marketing for Fashion course leads to a qualification* in Luxury Marketing Management - ESGCV-MBA ESG - level 7 (EU) I (FR), registered on the National Register of Professional Certifications (RNCP) by Order of 26/09/16 published in the Official Journal of 04/10/2016.