Fashion Courses Master New Medias & Fashion Marketing Master's level (2-year programme) Paris in French

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Students learn to use marketing and branding concepts with a cross-channel approach, developing in-depth knowledge of the fashion and luxury sector. They learn to engage with a community: the brand will experience a relationship with its clients. Trained in trend analysis, they are the interface between creative teams, communications and strategic management.

STUDY WHILE WORKING VIA E-LEARNING

New Media & Fashion Marketing students follow the first-year course in Fashion & Luxury Management master’s via e-learning. This method of distance learning enables students to work full time, thus gaining business experience.

The second year of training, also via e-learning, specializes in new media, fashion marketing and fashion communication.

A CROSS-CHANNEL APPROACH TO COMMUNICATIONS STRATEGIES

Throughout the two years of the course, students work on various projects that immerse them in the reality of the marketing and communications business. They will design a brand book, develop a capsule product and an accompanying communications strategy, conduct a case study on the strategic use of co-branding, develop a brand content project and a media file and design a social media communications campaign.

Each student benefits from individual monitoring for the carrying out of their professional project and their search for a work placement. This advantageous context enables students to widen their knowledge base and further their professional skills.

STATE-RECOGNISED LEVEL I QUALIFICATION*

The New Media & Fashion Marketing course leads to a qualification* in Luxury Marketing Management from ESGCV-MBA ESG - Level I (FR), 7 (EU), registered on the National Register of Professional Certifications (RNCP) by Order of 26/09/16 published in the Official Journal of 04/10/2016.

Courses

Click on the subject for details. The schedule is for information purposes only and may be modified.

e-learning courses
  • 01. Fashion & Luxury Management
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  • 02. History of Fashion
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  • 03. Fashion Ecosystem
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  • 04. Fashion & Luxury Geography and Players
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  • 05. The Fashion Product
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  • 06. Branding
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  • 07. Strategic and operatiional Marketing
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  • 08. Financial Analysis
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e-learning courses
  • 01. Viral Marketing and new Media
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  • 02. Branding
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  • 03. Digital Marketing Strategies
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  • 04. Omnichannel Customers Experience
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  • 05. Communication Tools
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  • 06. Media
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  • 07. Management
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  • 08. 360 Communication
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  • 09. Computer Graphics
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  • 10. Art Direction / Visual Identity
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