Master Fashion Design & Innovation

By the end of the programme, students will be able to:

• Understand the impact of digitalisation on creative processes, particularly on collection development and the evolution of creative professions.
• Anticipate technological and societal changes to shape an innovative, sustainable and responsible creative direction.
• Master cutting-edge digital tools, UX/UI methodologies and prototyping processes as part of a continuous innovation approach.
• Develop a fully documented fashion or digital design project aligned with business challenges and end-user expectations.
• Lead a multichannel communication strategy for internal and external audiences, incorporating brand codes, visual identity and brand content.
• Manage a multidisciplinary project team using agile, collaborative and inclusive methods.
• Adopt a strategic approach by defining a clear value proposition, a viable business model and a realistic development plan.
• Harness collective creativity by facilitating ideation workshops and incorporating user feedback into an iterative process.
• Develop a comprehensive brand vision encompassing its presentation, storytelling and deployment across digital and retail environments.

This cross-disciplinary approach prepares students for careers in dynamic sectors such as fashion, design, luxury and the creative industries, using innovation to create meaningful impact.

In-person classes are taught either to the entire cohort or in smaller groups, depending on the options selected. Classes take place on the school’s premises. The timetable is provided during induction in September, allowing each student to organise their schedule accordingly.

Innovative Teaching Approaches

The learning objectives and assessment criteria, whether related to certified competencies or specific learning outcomes, are presented to students at the beginning of each project across the different subjects.

The programme uses a range of teaching methods to help students acquire all the professional skills required in their field.

The teaching approach is designed to support students, encourage them to take responsibility for their learning and develop their independence through the following methods:

• Lectures: theoretical instruction.
• Flipped classroom: students prepare a topic in advance before exploring and developing it further during in-person classes.
• E-learning: programmes and tutorials are available through the Blackboard Learn platform.
• Blended learning: e-learning resources complement the teaching delivered during in-person classes.
• Workshops: students explore a specific topic or competency through an intensive programme delivered over a limited period.
• Project-based learning: cross-disciplinary projects combine several subjects and may involve different programmes within the school or partner institutions. These projects generally take place over an extended period, such as a semester.
• Practical case studies: students respond to a real-world challenge submitted by one of the school’s partner companies and develop a solution that addresses a professional need.
• Independent study: dedicated time is included in the timetable, allowing students to work independently on the topics covered in class.
• Professional development: a dedicated careers team supports students during scheduled sessions, while conferences focusing on industry-related topics are organised regularly.

Course delivery, monitoring and completion procedures, together with the assessment criteria, are communicated to teaching staff and assessors through the syllabus.

Teachers and assessors support students throughout the completion and monitoring of all assessed work.

Technical support for Blackboard Learn is provided by the school’s in-house Digital Learning Manager, enabling every student to access all the learning materials and resources available on the platform.

Teachers and visiting professionals are encouraged to upload their course materials to Blackboard Learn so that students can access them throughout the academic year.

1. Analysis of business needs

The candidate identifies the challenges facing a real or fictional company, develops a research protocol, analyses its ecosystem and documents the findings through a review of existing practices. The candidate then selects a specific issue related to innovation or transformation.

2. Project design and planning

The candidate conducts a feasibility study, develops a value proposition, formalises the methodology using dashboards, and produces an executive summary and a business plan. The project is then presented and defended orally and/or in writing.

3. Strategic communication

The candidate defines the target audiences, objectives and internal and external communication strategies for a transformation project. They also design a campaign aimed at end users.

4. Design, testing and iteration

At each stage of the project, the candidate must:

• Present and document their thought process.
• Conduct field research and produce mock-ups.
• Organise project reviews.
• Test solutions with users.
• Iterate to improve the proposed solution.

5. Teamwork and professional reflection

The candidate justifies the composition of the project team according to the skills required and formalises the team’s approach in a collective professional report.

6. Content strategy and promotion

In a real or simulated professional setting, the candidate develops a content strategy, promotes a digital solution and proposes an innovative communication concept in response to an assigned brief.

7. Graphic design

The candidate produces visual materials tailored to an identified need, such as brand guidelines, the redesign of a digital tool or targeted communication assets including flyers and banners.

8–9. Prototyping and UX

As part of an innovation project, the candidate selects the key features, defines a primary user journey and produces a functional prototype tailored to user needs.