MASTER OF ARTS FASHION COMMUNICATION & BRANDING

This program is designed to develop the skills required to design, lead, and assess marketing and communication strategies in the luxury sector, while ensuring the operational management of teams and projects.

Graduates will be able to:

• Conduct strategic market intelligence (market trends, innovation, regulations) to inform marketing decision-making.

• Perform marketing diagnostics and define brand positioning to manage the value chain.

• Develop and implement luxury marketing strategies, integrating customer journey analysis and cultural specificities.

• Design and oversee multichannel marketing and communication action plans.

• Deploy high-impact communication campaigns and measure their performance.

• Select, negotiate, and manage relationships with commercial partners and service providers.

• Define distribution and merchandising strategies adapted to target markets.

• Enhance the customer experience, both in-store and online, through actionable recommendations.

• Assess team competencies and support professional development and upskilling.

• Manage recruitment, performance management, and operational delegation.

This Master’s program is primarily built around the following learning formats:

Courses

• 1 day per week on campus

• 1 day per week online (e-learning)

Students are taught innovative strategies in Communication, Marketing, and Management, providing the theoretical foundations required to address real-world business challenges introduced by partner companies during practical workshops.

Pitch Desk workshops

• Minimum of one intensive week per term

Pitch Desks are project-based workshops, complemented by courses, seminars, conferences, online tutorials, and professional experience in the workplace.
Project development during these workshops is based on a design-led methodology.

Guided by industry professionals, students collaborate with leading companies on projects such as:

• Designing an original advertising campaign,

• Developing a global communication strategy.

The hands-on experience gained during Pitch Desk workshops is enhanced by expert-led conferences, delivered by designers, researchers, and industry professionals.
Most workshops conclude with a public presentation of the projects.

Culture & Innovation conferences

A dedicated series of conferences designed to broaden students’ cultural awareness and understanding of innovation in the creative industries.Professional experience

• Work-study placement (apprenticeship or professional training contract) over two years,
  or

• Alternating internship periods alongside academic coursework.

Assessments are conducted in line with the course schedule and the certifying assessment methods defined in the official framework.

Assessment formats include:

• A professional project and/or consulting project,

• Professional simulations,

• Practical case studies, including a reflective analysis of professional practice.

These assessments may be completed individually or in groups, on campus or online.
Successful completion of all required assessments is mandatory to obtain the qualification.

Continuous assessment & certification process

Student performance is assessed throughout the academic year, with continuous assessment playing a central role in evaluating each learner’s progress.
Assessments are designed to closely reflect professional standards and industry expectations and are integrated throughout the Master’s program.

Individual assessments are conducted on an ongoing basis and take the form of written assignments, depending on the subject area or competency being assessed.
Any unjustified absence from an assessment will result in a “Not Acquired” grade.

Competency-based validation

The program is structured around competency blocks:

• A competency block is validated only if all associated assessments are successfully completed.

• Competency blocks are capitalizable, meaning they remain valid once acquired.

The RNCP certification is awarded only upon validation of all competency blocks.

If the RNCP qualification is not awarded, any validated competency blocks remain permanently acquired.

Eligibility for the certification jury

Admission to the certification jury for the RNCP title “Luxury Marketing Manager” is granted to enrolled candidates who have validated all competency blocks.

Certification jury decision

The certification jury determines the list of successful and unsuccessful candidates based on the official jury reports.
The jury may also consider assessment records and academic evidence gathered throughout the candidate’s training pathway within the awarding body or its approved partner institutions.