GeMode seminar on buying behaviors in China
An international vision on the fashion system
GeMode receives Meimei Ding, the CEO of DFO International, who will present the buying behaviors and the rise of multi-label boutique sectors in China. The explosive growth of emerging middle class has changed the consumption habits of fashion products in China. China has become an essential area for many fashion brands, the haute-couture as much as ready-to-wear. From production to marketing, the challenge for creators in this sector turns towards the customization. These new social trends call us a strong entrepreneurial strategy...Following a research in partnership with Donghua University, she will give us an international vision on the fashion system.