Better consuming for tomorrow: the snacking challenge
Graphic Design and Interior Architecture and Design students from LISAA Rennes collaborated with Mix Buffet to imagine tomorrow’s way of consuming snacks.
A PARTNERSHIP IN SNACKING
Mix Buffet, one of LISAA’s partner companies, is marketing Mix, a brand specialising in snacks (ready-to-eat) – salads, meals, hot dishes and snacks sold in hypermarkets and supermarkets. They called upon second year students in graphic design and third year students in interior architecture and design at LISAA Rennes, in the framework of a forward-looking strategy for "eating better" by 2020-2025.
IMAGINING TOMORROW’S WAY OF CONSUMING
The students’ research work targeted a young, mobile and urban public and allowed them to imagine tomorrow’s way of consuming. They had to invent the content, a recipe, determine the way of consuming the product, design its packaging and suggest a point of sale.
This great collaborative experience between students from complementary courses and our partner concluded on 20th April with a project presentation that collected votes from participants, based on their quality and their professionalism.