Master Fashion & Luxury Management
E-learning course
Build Your Career in the Fashion and Luxury Industry
An e-learning program offering exceptional flexibility
Designed to meet the high standards of the sector, this program stands out for its exceptional flexibility, combining four days in a company with one day of online classes.
This innovative format is complemented by on-campus seminars, masterclasses and Fashion Talks, offering a rich and hands-on learning experience to develop both operational and strategic skills. Students benefit from regular guidance from industry experts, as well as access to an innovative AI-powered chatbot dedicated to supporting their learning.
Our e-learning program in Fashion and Luxury Management is currently undergoing a complete redesign to deliver a learning experience aligned with the industries it explores. More dynamic, more interactive and clearly learner-centered, this new version features updated content, more visual formats, refreshed case studies and engaging activities to strengthen immersion.
Designed as a true creative journey, it combines the flexibility of digital learning with academic excellence, enabling each student to experience a smooth, stimulating progression that remains deeply connected to the realities of the sector.
As a pioneer in integrating an innovative educational chatbot powered by our own course content, the school provides students with 24/7 academic support to help them review and reinforce their learning at any time.
A Two-Step Program: Strong Foundations and Tailored Specialization
Over two years, this program enables you to acquire all the skills required to lead projects in the fashion and luxury industry.
Year 1: A comprehensive approach to master the fundamentals of management and marketing, and to understand the specific challenges of the sector.
Year 2: A specialization of your choice among several fields: Fashion and Luxury Management, AI and Brand Management, Digital Communication, Sustainable Marketing, HR Management, or Fashion Business.
Join this Master’s program and become a key player in a sector that combines creativity with excellence.
Sep
Sep
Oct
Managing the creation and development of fashion and luxury products
This specialization is designed both for creative profiles interested in product development who wish to access operational roles within fashion and luxury groups, and for business-oriented profiles looking to enrich their expertise with innovative approaches.
It provides a comprehensive understanding of the international fashion industry, from collection creation and development to company organization, brand management, e-business and digital communication.
A cross-sector specialization
Upon completion of the Master’s program, you will have the adaptability required to join fashion and luxury houses in management, buying or product leadership roles, and to support them in experimenting with innovative approaches.
A strategic profile for fashion and luxury companies
In a sector where innovation can no longer be separated from technology, fashion and luxury brands face a dual challenge: preserving their creative identity while adapting to constantly evolving digital practices.
To meet this complexity, companies need hybrid profiles capable of transforming artificial intelligence opportunities into concrete value drivers, while respecting brand DNA, codes and the standards of luxury.
This specialization trains “bilingual” talents in brand strategy and technological culture, capable of acting as bridges between innovation, creativity and business performance.
Graduates are able to:
- Identify relevant AI use cases in retail, CRM, design or content contexts
- Support a responsible digital transformation of the customer experience (chatbots, personalization, data insights)
- Collaborate with tech and creative teams on generative AI, predictive or automation projects
- Integrate ethical, environmental and legal considerations related to AI into strategic thinking
They are neither data scientists nor purely marketers, but conductors capable of designing, leading and embodying innovative projects aligned with brand ambitions.
In a context where brands must innovate without losing authenticity, automate without trivializing, and accelerate without dehumanizing, these profiles bring a new form of mastery: a luxury vision fully anchored in its time.
Deepening the marketing dimension of fashion and luxury
This specialization strengthens your expertise to better understand the evolving challenges of marketing and communication, as technological transformations continuously reshape market standards.
From the transformation of traditional media to the new challenges of influencer marketing, the promotion of a fashion brand will hold no secrets for you.
Comprehensive learning
Upon completion of the Master’s program, you will be able to define and implement the marketing strategy of a luxury brand or fashion house, contribute to the development of new markets, and establish a merchandising strategy.
Becoming an expert in the business dimension of the fashion market
This specialization enables you to deepen your expertise in the production, communication, marketing and distribution challenges faced by fashion and luxury brands.
A multi-skill approach
The program explores key issues such as unified commerce, luxury e-merchandising, social marketing, and AI-driven customer data management.
Upon completion, you will be able to understand and master purchasing processes, prospect suppliers, and assess the environmental performance of products.
An ambitious and operational program
Co-designed with environmental and social experts, this state-recognized program aims to contribute to transforming the fashion industry by promoting ethical and sustainable practices.
Aligned with the challenges of tomorrow’s fashion
The fashion industry must address contemporary challenges and rising consumer expectations. The eco-responsibility of brands and production models is becoming increasingly central, and companies need specialized profiles capable of leading this transformation.
International Double Degree with Regent’s University London
This program offers the opportunity to complete Year 2 in another fashion capital, at Regent’s University London, where you will be immersed in a dynamic international environment.
Upon completion, you will graduate with degrees from both LISAA Mode and Regent’s University London, a strong asset for your professional integration.
Program Structure and Study Format
Year 1 of the Master’s in Fashion and Luxury Management is a core curriculum year.
You will study fashion and luxury management, the history, ecosystem, product structure, geography and key players of the industry, as well as branding, strategic and operational marketing, and financial analysis.
UE1 – Industry Ecosystem
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Fashion Ecosystem and Organization
- Fashion Culture I
UE2 – Industry Practices and Standards
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Luxury Codes and Standards
- Fashion Culture II
UE3 – Offer Segmentation and Intellectual Property
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Product Ranges and Industry Segments in Fashion and Luxury
- Commercial Law and Intellectual Property
UE4 – Marketing
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Introduction to Marketing
- Introduction to Digital Marketing
UE5 – Branding and Communication
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Luxury Brand Branding
- Communication Strategy
UE6 – Trends and Technologies
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Trend Cycles and Analysis
- Textile Technology for Purchasing
UE7 – Business Plan and Production
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Production Areas and Challenges
- Business Plan Methodology
UE8 – Distribution and Accounting
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Distribution Channels and Strategy
- Accounting for Managers
UE9 – Responsible Fashion and Consumer Behavior
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Fashion and Sustainability
- Consumer Behavior, Purchasing Processes and Customer Journey
UE10 – Corporate Citizenship
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Corporate Rights and Responsibilities
UE11 – Professionalization
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Company Experience Report
UE12 – Professional Events
- Seminars, afterworks, masterclasses, debrief sessions, etc.
In Year 2, you choose one of six specializations, delivered in e-learning.
- Fashion and Luxury Management
- Digital Marketing and Communication
- Sustainable Fashion Marketing
- Fashion Business
- Human Resources and Fashion Talent
- Artificial Intelligence and Brand Management
You may also choose to pursue the International Fashion Master’s program in London at Regent’s University.
Admission requirements for Regent’s University London
A minimum English level of IELTS 6.5 is required to ensure successful integration and academic follow-up.
LISAA Paris offers preparation for the International English Language Testing System (IELTS), managed jointly by the University of Cambridge, the British Council and IDP Education Australia.
Applicants may also provide the required English level validation test for admission, the REPT, offered by Regent’s University.
Year 2 Program – Fashion and Luxury Management (LISAA Mode Paris, e-learning)
UE12 – Luxury Economics
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Economic Principles of Luxury and Fashion
- Markets and Business Mapping in Fashion and Luxury
UE13 – Fashion Offer Strategies
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Brand Strategies by Segment
- Case Studies
UE14 – Collection Planning and Pricing
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Collection Planning
- Pricing, Costs and Margins
UE15 – Product Marketing
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Marketing Plan
- Product Communication
UE16 – Customer Marketing
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Omnichannel Marketing
- Customer Relationship Management
UE17 – Retail Marketing and Merchandising
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Retail Overview and Visual Merchandising Principles
- Visual Identity
UE18 – Customer Experience and Digital Communication
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E-merchandising and UX
- PR, Social Media and Brand Content
UE19 – Human Resources
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HR
- Middle and Top Management in Fashion and Luxury
UE20 – Management and Finance
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Work Ethics and Social Impact
- Financial Analysis
UE21 – Sector-Specific Marketing Culture
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Leather Goods Focus
- Watchmaking and Jewelry Focus
- Beauty Sector Focus
- Lifestyle Sector Focus
UE22 – Corporate Citizenship
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Corporate Rights and Responsibilities
UE23 – Professionalization
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Company Issue and Strategic Recommendation Coaching
Professional Events
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Seminars, afterworks, masterclasses, debrief sessions, etc.
Total teaching hours – compulsory UE (Year 2)
Total teaching hours – complementary competencies (Year 2)
Upon completion of this program, you will obtain the following certification registered with the Répertoire National des Certifications Professionnelles (RNCP):
Manager in Luxury Marketing – LISAA – Level 7, registered under RNCP number 36015 by decision of the Director General of France Compétences dated November 10, 2021.
87 %
Employment rate 6 months after graduation (2019*)
* Most recent rate published by France Compétences
86,6 %
Certification success rate for the RNCP Manager in Luxury Marketing (June 2024)
0,2% Training interruption rate for apprentices during the 2023–2024 academic year
There is no need to relocate to follow the program: our online courses are accessible wherever you are, 24/7.
This flexibility helps you avoid transportation and accommodation constraints. You may also search for an internship or join the work study track anywhere in France, choosing the location that best aligns with your personal and professional plans.
Professionalization is central to this program, starting in Year 1 of the Master’s. Immersion in a company significantly enhances employability and acts as a powerful accelerator for professional integration.
The program enables you to:
- Complete one or more accredited internships over two years
- Join the work study track through an apprenticeship contract or professionalization contract, based on a rhythm of four days in a company and one day of online classes
- Or be employed full-time under a fixed-term or permanent contract
Each student benefits from individualized support to secure a position within prestigious companies in the fashion and luxury sector, such as Hermès, Giorgio Armani, L’Oréal, The Row, Galeries Lafayette, and many others.
Regular seminars are organized throughout the year in various formats to enrich the learning experience:
- Conferences and masterclasses focused on advanced topics such as digital innovation, influencer marketing, phygital customer journeys, and the role of influencers
- Strategic partnerships with companies in the sector offering concrete opportunities such as consulting missions or corporate pitches addressing managerial, commercial, marketing, or communication challenges
- Afterworks led by alumni and industry experts, providing opportunities to share expertise, exchange best practices, and build a strong and influential professional network
Initial program (cumulative pathway)
Applicants must hold a Level 6 qualification, a Bachelor’s degree (Bac+3), or an equivalent qualification (including foreign diplomas), or hold a high school diploma and have validated 180 ECTS credits.
Applicants must also have completed a training pathway preparing for the certification with the awarding institution or an accredited partner.
In the work study track (apprenticeship contract or professionalization contract)
Three-year curriculum
Applicants must:
- Hold a Level 5 qualification, a Bac+2, or an equivalent qualification (including foreign diplomas), or hold a high school diploma and have validated 120 ECTS credits
- Have completed a 36-month work study pathway (apprenticeship contract or professionalization contract) preparing for the certification with the awarding institution or an accredited partner
Two-year curriculum
Applicants must:
- Hold a Level 6 qualification, a Bac+3, or an equivalent qualification (including foreign diplomas), or have validated 180 ECTS credits
- Have completed a 24-month work study pathway (apprenticeship contract or professionalization contract) preparing for the certification with the awarding institution or an accredited partner
One-year curriculum
Applicants must:
- Hold a Level 6 qualification, a Bac+3, or an equivalent qualification (including foreign diplomas), or have validated 240 ECTS credits
- Have completed a 12-month work study pathway (apprenticeship contract or professionalization contract) preparing for the certification with the awarding institution or an accredited partner
Specific exemptions
If an applicant does not hold the required professional experience or diploma, they must submit a file demonstrating their ability to obtain the professional certification (VAP, employer certificate, or other proof of professional, personal or associative experience enabling the acquisition of related competencies).
Applications to LISAA are submitted outside the Parcoursup and MonMaster platforms. Admission is subject to availability of places and remains open until the end of September.
Admission is based on an administrative file, interviews, and the opinion of the Program Coordinator to verify and validate the alignment between the applicant’s profile and the targeted careers.
The administrative file includes:
- Diplomas and qualifications obtained
- Number of ECTS credits validated
- CV
- Cover letter
Admissions are open from October to September for an October intake. Applications are processed within a maximum of three weeks after receipt of the complete file. Enrollment is possible until the start date, subject to availability.
By exception, enrollment may be possible after the start date, subject to review and verification of the applicant’s ability to catch up on missed coursework, within a maximum of two months after the program begins.
The interview assesses:
- The alignment of the professional project with the program
- The applicant’s interest in the fashion and luxury sector
- The applicant’s organizational ability to follow a program delivered primarily online
Applicants are informed of the admission decision no later than one week after the interview.
Tuition Fees
Full details regarding tuition and associated fees are available on the dedicated Fees page.
Application Timeline
Admissions are open from October to August for a September intake. Applications are processed within a maximum of three weeks after receipt of a complete file. Enrollment remains possible until the start date, subject to availability.
Exceptionally, late enrollment may be authorized after the program has started, provided the candidate demonstrates the ability to catch up on coursework. This is possible within a maximum of two months after the program begins.
See full application procedures.
This program aims to train managers capable of designing, leading and evaluating innovative marketing and commercial strategies in the fashion and luxury sector, while ensuring team development and project performance.
Graduates are able to:
- Implement strategic monitoring (market, innovation, regulation) to stimulate creativity and innovation
- Conduct a marketing diagnosis and position a brand consistently with its value chain
- Develop and implement a marketing strategy based on customer journey analysis and luxury consumption trends
- Assess the potential of a new market, in France or internationally, taking into account risks and cultural specificities
- Lead the evolution of a product range using performance indicators
- Define an omnichannel marketing and communication plan and measure its results
- Design a distribution and merchandising strategy aligned with target audiences
- Optimize the customer experience, in-store and online, through concrete recommendations
- Supervise recruitment, support teams and manage performance through objective-based management
- Online courses written by professors and industry professionals who are experts in their field
- Multi-format seminars including on-campus conferences and online masterclasses addressing current issues in the fashion and luxury sector, group coaching sessions and methodology workshops
- Case study-based assessments in Year 1, company issue analyses and group projects
- Company experience report in Year 1 and strategic recommendation in Year 2
- Professional events such as webinars, live talks, afterworks, speed recruiting sessions and LISAA Week with companies
- Professional simulations conducted individually or in groups based on real or representative business cases
- Individual coaching sessions to assess skills and professional resources
- Pedagogical support in e-learning throughout the year
- Internships or participation in the work study track to develop practical skills
Assessments are conducted according to the course publication schedule and the certification assessment methods defined in the official framework.
Evaluation formats include:
- Professional project and/or consulting project
- Case study
- Professional simulation
- Reflective analysis of professional practice
These assessments are completed individually or in groups and remotely. Validation is required to obtain the certification.
Year 1
Semester 1
- Continuous assessment through two quizzes per unit, one per sub-unit
- Professional project and/or consulting project
- Case study involving research and analytical reports
Semester 2
- Continuous assessment through two quizzes per unit, one per sub-unit
- Two mock competency block assessments
- Group case study
- Professional simulation
Within Year 1, each student must complete a professional experience report linked to their company, based on a situational analysis and optimization recommendations, or in the form of a reflective report.
Year 2
Students may access LISAA Learn platform courses remotely in addition to their on-campus program in London in order to obtain the double degree.
Certification Validation
Assessment is conducted throughout the academic year. Continuous assessment plays a central role in evaluating student progression. Evaluations are designed to reflect professional standards and expectations.
Individual assessments take place throughout the year and are written, depending on the competencies to be validated. Any unjustified absence from an assessment results in a “Not Acquired” mark.
Eligibility for the Certification Jury
Candidates registered in the program must have validated all five competency blocks in order to be presented to the certification jury for the Level 7 title “Manager in Luxury Marketing.”
To validate the RNCP certification, students must:
- Validate all competency blocks in full
If the RNCP certification is not obtained, any fully validated competency block remains acquired.
Certification Jury Deliberation
The certification jury establishes the list of successful and unsuccessful candidates based on official reports. The jury may refer to assessment elements from the student’s academic pathway within the awarding institution.
Request an application form
If you have already obtained an RNCP qualification at a similar level and in a comparable specialisation and are interested in this qualification, you may request full or partial advanced standing.
Requests must be submitted via the contact page.
No official pathways are available within the framework of this certification.
After obtaining the Level 7 qualification, graduates may pursue further academic or professional specialisation depending on their career objectives.