Master of Arts – Fashion Communication & Branding
Presentation of the Master’s Programme in Fashion Communication & Image
The Master’s in Fashion Communication & Image is designed to equip you with the skills needed to drive a brand’s creative artistic direction, build a 360° communication strategy using innovative tools, and lead creative teams to bring that vision to life. As a student within a fashion school, you’ll develop a strong foundation in art history, fashion, and luxury culture, knowledge that will sharpen your ability to identify trends. You’ll also have the opportunity to work closely with young designers and witness their collections come to life, just as you would within a fashion house.
Teaching is structured primarily around hands-on workshops, supported by lectures, seminars, conferences, and e-learning tutorials. Project development throughout the workshops is based on the Design methodology. You’ll be guided by professionals from the fashion and luxury communication industries.
This Master’s program takes place in person at Lisaa Mode Paris, in the heart of the capital. It benefits from nearly 40 years of expertise and deep understanding of the fashion ecosystem, as well as the tools available to all students, particularly in generative AI and image creation. You will also have access to our network of partners and alumni.
Programme Structure
Year 1 (M1) – 441 hours/year (courses & assessments)
Year 2 (M2) – 441 hours/year (courses & exams)
That’s a total of 882 hours over 24 months of training for work-study students.
The programme includes:
- In-person teaching hours,
- Mandatory FOAD online training hours (open and remote learning)
MASTER – 1st YEAR / 441 hours / Teaching Units (60 ECTS credits)
Beyond the generic teaching units of the Fashion & Luxury program, specific units are designed to highlight the unique features of this Master’s degree in Communication and Image of Luxury Brands (CIM), while reinforcing the fundamentals through a progressive learning approach.
COURSES
UE 1 — Luxury Culture
Activity 1: Defining a marketing strategy for a company in the luxury sector
Luxury Culture Workshop:
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Anthropology & history of luxury communication: definitions, evolutions, luxury cycles, analysis of societal trends
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Semiotics of luxury: language and codes, overview of luxury attributes, symbolism
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Sociology of luxury
UE 2 — Luxury Marketing & Brand Management
Activity 2: Contributing to the development and penetration of new markets (France & international)
- Luxury Marketing & Brand Management
Brand strategies, positioning, performance indicators, brand image, operational marketing (Luxury PAM), digital marketing & e-commerce. - Luxury Communication & Social Networks
Fashion advertising, copy strategy, print & digital strategies, product placement, Luxury PAC. - Advertising & Fashion Image
Understanding how an image, a style, and an identity are built through fashion photography.
UE 3 — Luxury Offer & International Customer Profiles
Activity 3: Implementing a marketing & communication strategy for a luxury brand
Offer Strategies & Luxury Customer Journeys
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WS Luxury Brand Management: craftsmanship, quality, sustainability
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WS Client Profiles: targeting, behaviors, customer journeys
Design Thinking Process Workshop
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WS Design Fiction
Business Models & Luxury Strategies
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Lean business model (1-pager)
UE 4 — Brand Identity Management
Activity 4: Defining and managing a merchandising strategy
- Collection, Distribution & Merchandising
Interactions between collection development, distribution, in-store merchandising, and e-commerce.
- Who’s Who in Luxury
Overview of ATL & BTL stakeholders.
- Concept, Brief & Production Workshop
Ideation steps, strategic and operational thinking, production, and storytelling.
- Visual Identity Design
WS Architecture & Luxury Branding
UE 5 — Team Management in Luxury
Activity 5: Supporting individual development (front-line management)
- Luxury Team Management
Luxury management: organization, posture, communication codes.
Team communication in the luxury sector, required soft skills.
- Rights & Duties in the Workplace
Employment law: framework, rules, employees’ rights & obligations.
UE 6 — LISAA Mode Paris Experience
- Welcome meetings & information sessions
- Business English for Fashion Communication & Image
- Graphic Tools Workshops: Photoshop, Illustrator, InDesign, generative AI / Firefly
- Creative Director Workshop: Creative direction & freelance practice
Travel Journal
10-day trip to India — February 23 to March 9, 2026
MA1 – Fashion Communication & Image Assessments
Three 7-hour evaluation days.
MASTER – 2nd YEAR / 441 hours / Teaching Units (60 ECTS credits)
In the second year, new teaching units are introduced, while others initiated in the first year are further developed and explored in greater depth.
COURSES
UE 1 – Luxury Culture
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Define a marketing strategy for a luxury goods company
UE 2 – Luxury Brand Marketing & Management
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Contribute to the development or international expansion of a luxury brand in France or abroad
UE 3 – International Luxury Product Offerings & Client Profiles
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Implement a marketing and communication strategy for a luxury brand
UE 4 – Brand Identity Management
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Define and implement a merchandising policy
UE 5 – Team Management in the Luxury Industry
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Support individual development through close management practices
UE 6 – Professional Experience – LISAA Fashion Paris
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Pitch desk sessions & Final evaluation
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Exams & Assessments
Title: Luxury Marketing Manager – IDAA LISAA, NSF 312 – Level 7
Registered under RNCP code no. 36015 by decision of the Director General of France Compétences dated November 10, 2021
87 %
Employment rate within 6 months (2019*)
* This is the most recent rate published by France Compétences
86,6 %
Pass rate for the Luxury Marketing Manager certification (June 2024)
0,2% is the dropout rate for apprentices during the 2023–2024 academic year
Entry Requirements
For initial training (full-time study):
Hold a Level 6 qualification, a Bachelor's degree (Bac+3), or an equivalent diploma (including international degrees), or hold a Baccalauréat and have validated 180 ECTS credits;
Have completed a training program designed to prepare for the targeted certification, either with the certifying institution or an officially recognized partner.
For apprenticeship or professional training contracts:
3-year track:
Hold a Level 5 qualification, a Bac+2 diploma, or an equivalent qualification (including international degrees), or hold a Baccalauréat and have validated 120 ECTS credits;
Have completed a 36-month work-study program (apprenticeship or professional contract) preparing for the targeted certification with the certifying institution or an officially recognized partner.
2-year track:
Hold a Level 6 qualification, a Bac+3 diploma, or an equivalent diploma (including international degrees), and have validated 180 ECTS credits;
Have completed a 24-month work-study program (apprenticeship or professional contract) preparing for the targeted certification with the certifying institution or an officially recognized partner.
1-year track:
Hold a Level 6 qualification, a Bac+3 diploma, or an equivalent diploma (including international degrees), or have validated 240 ECTS credits;
Have completed a 12-month work-study program (apprenticeship or professional contract) preparing for the targeted certification with the certifying institution or an officially recognized partner.
Special exemptions:
If the applicant does not meet the diploma or experience requirements, they may submit a portfolio demonstrating their ability to obtain the certification through other means (VAP – Accreditation of Prior Learning, employer reference, or any evidence of relevant professional, personal, or volunteer experience that demonstrates acquisition of related skills).
How to Apply for the Master’s Programme?
Admission is based on an application file, an interview, and the opinion of the academic coordinator, to ensure that the candidate’s profile matches the career paths targeted by the programme.
The application must include the following documents:
Copies of diplomas and degrees obtained
Number of ECTS credits earned
CV and cover letter
Applications are open from October to September for an October intake. Once the complete application has been received, the admissions decision is made within a maximum of three weeks. Enrollment is possible up to the start of the programme, subject to availability.
By way of exception, admission may still be granted up to two months after the course has started, provided the candidate can demonstrate their ability to catch up with the material already covered.
The Interview Covers:
The alignment between the applicant’s career goals and the programme content
Their interest in the fashion and luxury sectors
Their organizational skills and ability to follow a programme primarily delivered online
The candidate will be informed of the admission decision no later than one week after the interview.
Note: For a September intake, applications are open from October to August, with the same processing time and late entry conditions.
Equivalency
Already obtained an RNCP-certified title of a similar level and specialty elsewhere, but interested in ours?
You may request a full or partial equivalency. The request must be submitted via our contact page.
Lateral Entry
Direct admission into Year 2 is possible if you have already validated the first year of a similar Master’s programme at another institution, subject to approval by the academic coordinator.
Full details of tuition fees and charges are available on the dedicated page.
This programme aims to develop the skills required to design, manage, and evaluate marketing and communication strategies in the luxury sector, while ensuring the operational management of teams and projects.
- Conduct strategic monitoring (market trends, innovation, regulations) to support marketing insights.
- Perform a marketing diagnosis and position the brand to manage the value chain effectively.
- Define and deploy a marketing strategy for a luxury company, considering the customer journey and cultural specificities.
- Design and manage a multichannel marketing and communication action plan.
- Roll out impactful communication campaigns and measure their effectiveness.
- Select and contract commercial partners and service providers.
- Define a distribution and merchandising strategy adapted to target markets.
- Enhance the customer experience, both in-store and online, through concrete recommendations.
- Assess team competencies and support the professional development of employees.
- Oversee recruitment, objective-based management, and operational delegation.
This Master’s programme is primarily structured around:
- COURSES: 1 day per week on campus + 1 day of online learning
Teaching focuses on innovative strategies in Communication, Marketing, and Management, providing the theoretical foundation needed to address the challenges raised by partner companies during hands-on workshops.
- PITCH-DESK: at least one full week every quarter
Pitch-Desks, essentially intensive workshops, are complemented by lectures, seminars, conferences, e-learning tutorials, and industry immersion. Project development throughout these workshops follows the Design methodology.
Guided by industry professionals, students collaborate with leading companies on projects such as creating a unique advertising campaign or developing a global communication strategy.
The valuable experience gained during these Pitch-Desks/workshops is enriched with conferences designed to broaden students’ knowledge in specific fields, led by designers, researchers, and industry representatives. Most workshops conclude with a public presentation.
- CULTURE & INNOVATION CONFERENCES
- INTERNSHIP IN ALTERNATING FORMAT
- OR A TWO-YEAR WORK-STUDY TRACK
Assessments are carried out according to the course schedule and the certification evaluation methods defined in the official framework:
Professional project and/or consulting project
Real-life professional scenarios
Case studies: Reflective analysis of professional practice
These assignments may be completed individually or in groups, both in-person and remotely.
Successfully passing these assessments is required to obtain the certification.
Assessment and Certification Criteria
Student progress is assessed continuously throughout the year. Continuous assessment plays a key role in evaluating each student’s development. During this Master’s year, the programme includes assessments aligned with professional standards and expectations.
If you do not obtain the RNCP title, please note that any validated skill block will remain acquired.
Individual Assessments
Individual assessments take place throughout the year. These are written assignments designed according to the subjects and skills to be evaluated. Any unjustified absence from an assessment will result in a “Not Acquired” status.
Eligibility Requirements for the “Luxury Marketing Manager” RNCP Certification Board
Only candidates who have successfully validated all skill blocks are eligible to present before the certification board.
RNCP Certification Validation
A skill block is considered acquired only if all associated assessments have been passed.
Skill blocks are cumulative, and full certification is awarded only upon validation of all blocks.
If you do not obtain the full RNCP title, any skill blocks you have successfully completed will remain valid and recognized.
Certification Board Deliberation
The certification board determines the list of successful and unsuccessful candidates based on official assessment reports. The jury may also take into account evaluation elements gathered during the candidate’s training pathway within the certifying institution or its approved partners.
If you have already earned an RNCP qualification of a similar level and specialty elsewhere and are interested in our program, you can request a full or partial equivalency.
Your request must be submitted through the contact page.
Admission into the second year is possible if you have already completed the first year of a similar Master’s program at another institution, subject to approval by the academic director.
Upon completing the Master’s program, students may choose to enter the workforce directly or continue their studies through additional specialized training.
