BACHELOR’S DEGREE IN DIGITAL COMMUNICATION
Bachelor’s Degree in Digital Communication Overview
Three years to become a communication professional
The Bachelor’s Degree in Digital Communication is a three-year program designed to train professionals capable of designing and implementing internal and external communication strategies, creating engaging content, and coordinating media, social networks, and digital communication tools. From editorial production to cross-media campaign design, students develop a versatile skill set focused on innovation and responsible communication.
Digital Communication and Social Media
This specialization focuses on digital environments and interactivity. Students learn to master online tools and platforms to create content adapted to social media, manage digital campaigns, and develop brand content. In a rapidly evolving market, social media management and digital communication experts are among the most in-demand profiles.
Corporate and Internal Communication
This specialization prepares students to design strategies and communication tools aimed at strengthening an organization’s institutional image and internal culture. Topics include CSR communication, managerial communication, reports, newsletters, and corporate events. In a context where transparency and responsibility are essential, corporate communication plays a central role within companies and institutions.
External and Event Communication
This specialization prepares students to promote a brand through events, press relations, and partnerships. The objective is to increase visibility and build strong relationships between brands and their audiences. As a powerful driver of brand awareness, event communication opens pathways to careers in agencies, companies, or freelance practice.
Program structure and study pace
Unit 1 – Managing Teams and Organizations
- Economic environment
- Legal environment
- Sociology of organizations
Unit 2 – Marketing and Sales
- Commercial approach
- Marketing fundamentals
- Communication tools
Unit 3 – International Business
- Business English
- Communicating in English
- Fundamentals of international trade
Unit 4 – Management
- Office and collaborative tools
- Business game and challenge
- Accounting and management fundamentals
- General accounting
Unit 5 – Communication
- Media communication
- History and fundamentals of communication
- Creative introduction: creative tools and AI
Unit 6 – Civic and Professional Culture
- Public speaking workshop
- Ecological transition: Planet Earth
- Inclusion, diversity, and disability
- Projet Voltaire
Unit 7 – Experiment and Discover
- Meetings and exchanges with leading professionals
- Understanding current affairs and major economic, social, and environmental challenges
- Business competition in a game-based format
- Organizational management
- Corporate law
- Human resources organization
Unit 2 – Marketing and Sales
- Business development
- Market research
- Introduction to sales techniques
- Strategic marketing
Unit 3 – Communication
- Digital communication
- Creative and digital tools: Adobe Creative Suite and AI
Unit 4 – International Business
- Business English
- Communicating in English
- International trade strategies
Unit 5 – Management
- Office tools
- Accounting and management
Unit 6 – Civic and Professional Culture
- Ethical communication
- CV workshop
- Ecological transition: climate change
- Inclusion, diversity, and disability
Unit 1 – Analyse and Define a Communication Strategy
- Monitoring, benchmarking, studies, and diagnostics
- Communication strategy and project development
Unit 2 – Design Communication Actions
- Creative techniques: Adobe Creative Suite and AI
- Monitoring, calls for tenders, and selection processes
- Social networks and innovative formats
- Video production
- Media and influencer relations
Unit 3 – Manage a Communication Project
- Managing a communication project from start to finish
- Design thinking and ideation tools
Unit 4 – Specialise in Digital Communication
- Communication law
- Managing digital and social media campaigns
- Communication using digital tools
- Communication English
Unit 5 – Civic and Professional Culture
- Citizenship and diversity
- Ecological transition: biodiversity
- CV workshop
- Inclusion, diversity, and disability
Unit 6 – Experiment and Discover
- Visits to companies and innovative venues
- Meetings and exchanges with professionals
- Strategic insights: analysing a company’s strategy
- English in Action: business game conducted entirely in English
Upon completion of the program, students obtain the state-recognised professional certification “Chargé de communication”, registered in the French National Directory of Professional Certifications (RNCP) at Level 6, under number 37766, by decision of the Director General of France Compétences dated 19 July 2023.
As this program is offered for the first time in the 2025–2026 academic year, graduate employment and certification success rates are not yet available. These indicators will be published following the first cohort’s certification, scheduled for June 2026.
Graduates may work within organizations across the communication and marketing sectors, including communication agencies, media and digital agencies, event agencies, in-house communication departments, associations, public institutions, startups, or large companies with integrated communication teams.
Typical roles include:
- Internal or external Communication Officer
- Social Media Manager
- Community Manager
- Press Officer
- Communication Project Manager
- Event Manager
- Communication Content Writer
With several years of professional experience, graduates may progress to senior positions such as:
- Head of Communication
- Communication Strategy Consultant
- Marketing and Communication Manager
- Director of Communication or Head of a specialised agency
Entry requirements:
Initial track:
- Admission to Year 1: Applicants must hold a Level 4 qualification, a high school diploma, a DEAU, or an equivalent qualification (including foreign diplomas). Parallel admissions may be granted following review by the academic director, based on portfolio assessment, a motivation interview, and verification of prerequisites, to ensure alignment between the applicant’s academic and professional project and the program’s objectives.
- Admission to Year 2: Applicants must hold a Level 4 qualification or equivalent and have validated 60 ECTS credits in communication, advertising, events, public relations, press relations, or digital communication.
- Admission to Year 3: Applicants must hold a Level 5 qualification, a two-year post-secondary diploma, or equivalent, or have validated 120 ECTS credits in communication, advertising, events, public relations, press relations, or digital communication.
How to apply
Applications to LISAA are made outside the Parcoursup system and remain open subject to availability until the end of September. Admission is based on an interview and the presentation of an artistic portfolio.
Admissions are open from October to September, for an intake in the last week of September. Applications are processed within a maximum of three weeks after receipt of a complete application. Registration remains possible until the start of the program, subject to availability.
By exception, late enrolment may be authorised after the program has started, following an assessment of the student’s ability to catch up, within a maximum of two months after the beginning of the program.
Tuition fees
Full details of tuition fees and related costs are available on the dedicated page.
The Bachelor’s Degree in Communication is a three-year program designed to develop a comprehensive understanding of contemporary communication challenges and to train professionals capable of designing, managing, and evaluating effective strategies across all channels, including traditional media, social networks, digital platforms, and events.
The program combines strategic thinking, technical expertise, media culture, and creativity. It aims to develop versatile profiles able to analyse organizational needs, build coherent communication plans, and produce messages adapted to different audiences. Students learn to design engaging content, coordinate cross-media actions, manage brand image, and communicate with responsibility and impact.
The first year provides a multidisciplinary foundation, covering essential communication principles such as written and visual expression, media culture, marketing, strategy, and digital tools. Students are introduced to campaign design, sector monitoring, and the analysis of audience behaviours in a digital environment.
The second and third years focus on practical application through professional projects and workshops. Students develop skills in strategic planning, multi-format content creation (text, image, video, motion, podcast), community management, internal communication, and event production. They also address key contemporary issues including responsible communication, inclusion, digital transformation, and emerging technologies such as artificial intelligence, augmented reality, and virtual reality.
Throughout the program, teaching alternates between theory, practice, and professional immersion through case studies, group projects, agency simulations, expert-led sessions, and internships. Students develop autonomy, critical thinking, and collaborative skills within interdisciplinary environments.
The objective is clear: to train well-rounded communication professionals capable of designing strategies, managing operational implementation, leading engaging campaigns, and embodying an organization’s culture.
The Bachelor’s Degree in Communication is based on an active, professional-oriented teaching approach focused on practice, collaboration, and continuous exposure to industry expectations.
- On-campus classes led by academic staff and industry professionals, combining theory, case studies, and real-world experience
- Practical projects completed individually or in groups, based on real or realistic briefs, covering the full creative process from analysis to presentation
- Personalised professional development support, including internship guidance, work-study preparation, portfolio development, and career positioning
- Regular meetings with professionals from design, visual creation, and cultural and creative industries through talks, workshops, masterclasses, and agency visits
- E-learning modules complementing on-campus teaching, particularly in professional software, visual culture, and sector monitoring
- Learning by doing, supported by a critical approach to contemporary tools, especially AI applied to communication and content creation
Continuous assessment
Students are assessed continuously throughout the three years to measure learning progression and consolidate expected skills.
Assessment formats include:
- Practical assignments and workshop deliverables
- Oral presentations and interim project reviews
- Individual or group projects based on real or simulated professional briefs
- Self-assessment and peer assessment
- Simulated communication campaigns including internal, external, digital, and event-based communication
Certification assessment
The award of the RNCP Level 6 certification “Chargé de communication” (RNCP 37766) is based exclusively on professional scenarios derived from real or reconstructed projects and evaluated by a certification jury.
Competencies are assessed through concrete deliverables including strategic reports, communication plans, multimedia content, oral presentations, and performance reviews, covering all competency blocks of the certification framework.
Each competency block is capitalisable. Validation of all blocks leads to certification. In cases of equivalence through prior certification or validation of experience, candidates must present supporting documentation to the jury for approval.
If you have previously obtained an RNCP-certified qualification at a similar level and in a related field, and you are interested in this certification, you may apply for full or partial advanced standing.
Requests must be submitted via the contact page.
No official transfer pathways to another certification are provided as part of this professional certification.
This program awards a Level 6 certification and prepares graduates to enter the job market directly after completion of the Bachelor’s degree.
However, students wishing to continue their studies in order to specialise further and access higher levels of responsibility in Art Direction or Communication may apply to the Master’s programs offered by LISAA Graphic Design and Communication.
