Program Overview
2 years to become a next-generation communication leader
This program immerses students in the new challenges of digital transformation and artificial intelligence.
You will develop the core management skills required today, through an approach that integrates AI alongside the challenges of ethical and responsible communication.
An immersive and transdisciplinary approach
Workshop-based courses allow students to apply their knowledge at their own pace.
By the end of the program, you will have mastered the key challenges of digital and print communication, CSR, brand strategy, branding, digital marketing, brand content, storytelling, and social media.
Program structure and pace
Immerse yourself in a dynamic learning pathway, with modules designed to explore the many facets of digital communication. This program provides a comprehensive education, equipping you with the tools to excel and innovate in a constantly evolving digital environment.
Communication Strategy 4.0
- Communication Strategy and Business Model
- Verbal and Visual Branding
- Crisis and Bad Buzz Management
- Brand Content and Social Media
Creative Strategy
- Communication Guidelines: Advertising and Social Media
- Event Planning and Production
- Fundamentals of Digital Marketing
Marketing Typologies and Methods
- Web Challenges and Issues
- Artificial Intelligence
- Empathetic Leadership and Management 4.0
Collective Excellence
- Managing Creative and Multicultural Teams
- Project: Media Event Production
Production and AI Technology
- “Shoot Your Campaign” (transdisciplinary project)
- Social Media: Community Management and UGC
Boost Your Career
- Launch Yourself: Entrepreneurial Life (professional talks)
- Personal Branding and Storytelling
Consulting: 360° Strategy
- Launch Your Brand: Strategy and Brand Platform
- Brand Consulting: Advertising Agency Project
- Communication Strategy (Repositioning)
- Creative Content Planning
Content and Advertising Strategy
- Casting and Art Buying
- Digital Law and GDPR
- Communication Campaign Execution
Copywriting and Visual Narratives
- Consulting: Event Production
- Digital Marketing and Performance Tracking
Leadership and Management 4.0
- Data-driven Marketing
- Web Trends and Best Practices
- Psychosociology and Consumer Behaviour
Professional Practice
- Interview Simulation
- Managing a Creative Team (practical scenarios)
- Consulting Project: Advertising Spot / Advertising Agency
Negotiation and Business Development
- Negotiation and Calls for Tender
- Event Production
- Public Relations, Partnerships and Influence
Ethical Business and Sustainable Development
- Sustainable Development and CSR in the Digital Era
- Brand Stories and Social Impact
- Non-profit Project
Boost Your Career
- Self-awareness and Resilience
- Power of Persuasion
Projects
- Creation of an advertising spot
- Communication strategy for an agency
- Cross-disciplinary projects
- Pitch Your Project
- Non-profit project
Upon completion of this program, students are awarded the following state-recognised professional certification, registered in the French National Directory of Professional Certifications (RNCP):
Manager in Marketing and Communication – ESGCV – NSF 312/320 – Level 7, registered under RNCP number 40349 by decision of the Director General of France Compétences dated 28 March 2025.
This program, launched for the first time in the 2025–2026 academic year, has not yet produced graduates. Data regarding certification success rates and graduate employment outcomes are therefore not yet available.
Admission requirements
Initial program (students)
- Admission to Year 1 (M1)
- Applicants must hold a Level 6 qualification (Bachelor’s degree / Bac+3), an equivalent diploma (including foreign qualifications), or have validated 180 ECTS credits in marketing, communication, business, management, or a closely related field.
- Admission to Year 2 (M2)
- Applicants must hold a Level 6 qualification (Bac+4), an equivalent diploma (including foreign qualifications), or have validated 240 ECTS credits in marketing, communication, business, management, or a closely related field.
Work-study program (apprenticeship or professional training contract)
- 3-year program
- Applicants must hold a Level 5 qualification (Bac+2), an equivalent diploma (including foreign qualifications), or have validated 120 ECTS credits in a relevant or closely related field.
- 2-year program
- Applicants must hold a Level 6 qualification (Bac+3), an equivalent diploma (including foreign qualifications), or have validated 180 ECTS credits in a relevant or closely related field.
- 1-year program
- Applicants must hold a Level 6 qualification (Bac+4), an equivalent diploma (including foreign qualifications), or have validated 240 ECTS credits in a relevant or closely related field.
How to apply to the Master’s Degree program
Applications to LISAA are not processed through Parcoursup and remain open subject to availability until the end of September 2025.
Admission is subject to a selection interview and the presentation of an application file.
Admission to Year 1
- External candidates: submission of a CV and portfolio, followed by an oral admission interview
- Internal candidates: academic record review
Admission to Year 2
- External candidates: submission of a CV and portfolio, followed by an oral admission interview
Important: applicants must have validated the required 60 ECTS credits to enter Year 2. - Internal candidates: academic record review
Admissions are based on a selection interview assessing motivation and skills. We look forward to discovering your background and ambitions.
Tuition fees
Full details of tuition fees and additional costs are available on the dedicated page.
Access timelines
Admissions are open from October to September for an October intake.
Applications are processed within a maximum of three weeks after receipt of a complete file.
Applications to LISAA are not processed through Parcoursup and remain open subject to availability until the end of September 2025.
By way of exception, enrolment may be authorised after the start of the program, subject to an assessment of the student’s ability to catch up on missed coursework, within a maximum of two months after the program start date.
p>The Master’s in Communication 4.0 aims to train a new generation of professionals capable of thinking and orchestrating communication in an era of technological, societal and cultural transformation. At the crossroads of strategic marketing, digital creation and responsible innovation, the program is structured around six key educational objectives.
1. Develop integrated and forward-looking strategic thinking
The program fosters a comprehensive approach to communication, based on an understanding of digital ecosystems, mastery of analytical tools, and the ability to anticipate industry developments. Students learn to combine strategic vision, critical thinking and complex analysis in order to design innovative communication systems adapted to evolving markets and audiences.
2. Make technology a driver of creativity and performance
Rather than viewing technology as a secondary tool, the Master’s places it at the core of its teaching approach. Augmented reality, virtual reality, generative AI, automation and data marketing are integrated into students’ creative processes from the first year. Projects allow students to explore both their expressive potential and their impact on professional practices.
3. Encourage applied, immersive and user-centered creativity
Creation is approached as a process applied to real contexts. Students develop their creativity by designing immersive, interactive and engaging brand experiences. Through project-based learning, they develop innovative narrative, visual and technological solutions addressing concrete challenges, while considering user experience and value of use. The program also includes artistic production phases such as photo shoots and video creation, enabling students to engage directly with the creative process.
4. Professionalize students through real-life learning
The program relies on constant immersion in professional situations: commissioned projects, workshops with agencies, pitch simulations, advertiser briefs, long internships and external juries. This field-based pedagogy develops autonomy, rigor, the ability to defend creative concepts, and collaboration skills in multidisciplinary environments. Cross-disciplinary projects conducted with students from the Master’s in Art Direction further reinforce this professionalization by replicating agency-style teamwork.
5. Develop autonomy, initiative and creative leadership
The Master’s encourages the emergence of agile profiles capable of innovating in uncertain environments. Through modules dedicated to entrepreneurship, personal branding, project management and leadership, students learn to structure their professional approach, lead creative teams and position themselves as proactive contributors in competitive environments.
6. Anchor the program in responsible communication ethics
The program raises awareness of the social responsibility of communication professionals. Sustainability, inclusion, transparency and digital sobriety are integrated into teaching and projects. The objective is to train conscious and committed professionals capable of designing meaningful, respectful campaigns aligned with the expectations of citizens and communities.
The Master’s in Communication Digitale 4.0 at LISAA Graphic Design & Communication adopts an immersive and transdisciplinary pedagogical approach designed to prepare students for contemporary digital communication challenges. The program emphasizes the integration of emerging technologies, including artificial intelligence, within communication strategies while addressing ethical and social responsibility issues.
Courses are organized as practical workshops, allowing students to apply knowledge progressively. The program covers digital and print communication, brand strategy, branding, digital marketing, brand content, storytelling and social media.
The work-study format, with two weeks in a company followed by one week at school, provides continuous professional immersion. This structure reinforces classroom learning through direct workplace application.
All instructors are active industry professionals.
Professional integration is strengthened by a faculty composed exclusively of working professionals and by cross-disciplinary projects carried out with students from the Master’s in Art Direction, enabling collaborative, agency-style teamwork.
Workshops include dedicated artistic production sessions, particularly photo shoots and video production.
The assessment methods of the Master’s in Communication Digitale 4.0 are designed to be innovative, immersive and progressive, in alignment with the educational objectives and the requirements of the Level 7 certification framework (RNCP No. 40349 – Manager marketing et communication).
Over the two-year program, students are assessed through continuous assessment, including collaborative projects, strategic simulations, creative productions, oral presentations and intensive workshops. The use of immersive and technological tools (AR/VR, generative AI, data-driven platforms) is integrated into student deliverables.
Certification for RNCP No. 40349 “Manager marketing et communication” is based on block-by-block assessment as follows:
Block 1 – Development of the overall marketing and communication strategy
Assessment through a professional thesis focused on defining a marketing and communication strategy, including strategic monitoring, marketing diagnosis, persona creation, development of a global strategy and oral defense.
Block 2 – Management of marketing and communication operations
Assessment through professional simulations and case studies covering the management of marketing and communication operations, including brief writing, campaign coordination, resource management and performance tracking.
Block 3 – Development of brand and product/service communication strategy
Assessment through professional simulations related to brand positioning and promotion, including brand strategy development, editorial content creation, press relations and strategic partnerships.
Block 4 – Implementation of data-driven strategy and digital transformation
Assessment through professional simulations involving SEO strategy, data-driven personalization actions, digital transformation planning and performance analysis using AI and data visualization tools.
Block 5 – Management of marketing and communication teams
Assessment through case studies addressing recruitment, team management, individual interviews, change management and skills development systems.
Certification is awarded upon validation of all competency blocks. In case of partial validation, validated blocks remain capitalizable. Specific accommodations may be implemented for students with disabilities in accordance with certification requirements.
Validation of Individual Competency Blocks
Certification is awarded upon validation of all competency blocks.
Each competency block remains capitalizable for the entire duration of the certification.
If you have already obtained an RNCP qualification of a similar level and specialization and are interested in this certification, you may apply for full or partial Advanced Standing.
The request must be submitted via the contact page.
No official pathways toward another certification are предусмотрed within the framework of this professional certification.
This program awards a Level 7 certification (equivalent to Master’s degree level) enabling entry into the professional world.
