Third Prize at the Carrefour Junior Innovation Day
Victoria Servant, Interior Architecture and Design student at LISAA Paris, reached third place in the Junior Innovation Day competition organised by Carrefour France. The innovative aspect of her project was recognised in particular.
AN INNOVATIVE PROJECT FOR CARREFOUR STORES
Three projects were selected, amongst those produced by fourth year interior architecture students at LISAA Paris, to participate in Carrefour’s Junior Innovation Day. Hajer Ben Tanfous, Lauren Germain and Victoria Servant represented LISAA on Monday 4th July at the Carrefour headquarters. Six schools were in the competition: Paris-Dauphine University, EM Lyon, Strate College, ESSEC, Arts et Métiers ParisTech and LISAA.
The three students presented their project in front of a judging panel led by Christophe Rabatel, Executive Directeur of Proximité and Cash & Carry France at Carrefour.
LISAA was ranked in third place thanks to Victoria Servant’s project, the checkout bar, the innovation of which was recognised by the jury. This project imagined a new space that would allow customers to experience an enjoyable moment as they pass through the checkout.
BUSINESS STRATEGY FOR SOCIETAL ISSUES
For the second year in a row, LISAA students have worked on projects in partnership with Carrefour over four months. The briefs from the industrial and food processing teams varied depending on the schools, broaching current societal issues and business strategy.
For LISAA students, the brief was to innovate for a niche target market—silver surfers—or to create continuity between the shopping centre Carmilla and Carrefour hypermarkets. From the humanisation strategy of hypermarkets through digital to the mobile van stocked by hypermarkets, via the checkout bar, LISAA projects stood out—as did their promoters. Congratulations!