New services to improve commuter travel with Carrefour
In partnership with Carrefour, LISAA Paris Interior Architecture & Design students have devised new services to facilitate the day-to-day commute of those taking Parisian public transport.
NEW USES, NEW SERVICES
What does the city of the future look like? What are the services of tomorrow? How does a big business like Carrefour find its place within all of this? The retailer called upon fourth-year Interior Architecture & Design at LISAA Paris in order to find out!
The designers thought about new customer/product interfaces in the specific context of public transport, an area in desperate need of a revamp. Is time wasted or is it intelligently transformed? It was up to students to offer different services and scenarios, including a product, an application and a space to tip the scales.
An innovative experience feeds on holistic analysis, creative sharing and user-centred scenarios, and, above all, convictions and emotions.
Frank Aufaure, Director of Innovation, Design and User Experience, Carrefour France
A TOPICAL SUBJECT: THE NEW NOMADS
The Greater Paris (Grand Paris) project is a strong example, which is very close to us, that shows that cities are constantly evolving, rethinking their boundaries and transforming some users into "new nomads". For a variety of reasons, the daily lives of a large number of city dwellers are punctuated by significant displacements.
During these journeys, the usage of time is central to the organisation of a day in which up to four hours are spent commuting. The role of the designer is essential here to design future usage.
A LONG-STANDING PARTNERSHIP WITH CARREFOUR
The LISAA Paris School of Interior Architecture & Design has collaborated for several years with the Carrefour Innovation Department on service design projects.
Students participate in the Junior Inno Day every year, which awards the best innovation projects in service design and product design to participating students from business, engineering and design schools. LISAA students are finalists every year.