Master Digital Art Direction

A COURSE TRAINING EXPERTS IN DIGITAL MEDIA

This comprehensive course aims to train students who have completed a graphic design course, as well as multi-media project managers in 2-D or 3-D, to further their skills in video, motion design and interactive animation in order to learn to master animated content for tablets, smartphones and social media. Students learn to master all of these skills in both digital and print.

The course is taught by active professionals who are recognised in their field, and links both theoretical and practical classes. Teaching is active and collaborative. Beyond technical skills, the course also enables students to work on their managerial abilities.

THE ART DIRECTOR – A PROJECT AND TEAM MANAGER

The art director accompanies and advises a company in its future development, translates its communication strategy into visual elements and gives it meaning in a digital context.

From a strategic point of view, the art director is able to understand codes and define elements of a brand or a product. They collect, contextualise and enrich the request of a client (brand, agency, cultural institution, media, etc.). First and foremost, they are a project manager, managing an internal or external technical team. With their team, they consolidate the development strategy and establish artistic and production recommendations adapted to a budget. They identify resources and skills that need to be employed.

LEVEL 7 LISTED QUALIFICATION - SANDWICH COURSE

The course in Digital Art Direction is a two-year course accessible to students who have completed a bachelor’s-level course in graphic design or motion design. The two years are in the form of a sandwich course with a professional work placement undertaken at one of the school’s many partner companies.

The course enables students to obtain a qualification in Digital Art Direction - IDAA-LISAA, NSF 322t - level 7, listed on the French Register of Professional Certifications (RNCP), by decree of 11th December 2018, published in the official journal of 18th December 2018.

This two-year course at LISAA is the equivalent of a master’s in European classification. Within the framework of international mobility, students should validate their ECTS credits via the Erasmus+ programme.

The quality of teaching at LISAA has led to it being recognised by the French Ministry of Culture and Communication.