Master Digital Art Direction

Language:

French

Rythm(s):

Sandwich course

Eligible for:

Bac+3

Output level:

Bac +5

Back-to-school:

September 2023

In 2018, LISAA Toulouse opens a master’s course in Digital Art Direction, training students to be veritable skilled experts in the professions related to digital art direction: visual communication, advertising, printed images, photography, publishing-illustration, typography, packaging, web-internet development, animation and video. An art director uses their skills for commercial, artistic or documentary purposes, in different fields in the applied arts. Both years are in the form of a sandwich course.

A COURSE TRAINING EXPERTS IN DIGITAL MEDIA

This comprehensive course aims to train students who have completed a graphic design course, as well as multi-media project managers in 2-D or 3-D, to further their skills in video, motion design and interactive animation in order to learn to master animated content for tablets, smartphones and social media. Students learn to master all of these skills in both digital and print.

The course is taught by active professionals who are recognised in their field, and links both theoretical and practical classes. Teaching is active and collaborative. Beyond technical skills, the course also enables students to work on their managerial abilities.

THE ART DIRECTOR – A PROJECT AND TEAM MANAGER

The art director accompanies and advises a company in its future development, translates its communication strategy into visual elements and gives it meaning in a digital context.

From a strategic point of view, the art director is able to understand codes and define elements of a brand or a product. They collect, contextualise and enrich the request of a client (brand, agency, cultural institution, media, etc.). First and foremost, they are a project manager, managing an internal or external technical team. With their team, they consolidate the development strategy and establish artistic and production recommendations adapted to a budget. They identify resources and skills that need to be employed.

LEVEL 7 LISTED QUALIFICATION - SANDWICH COURSE

The course in Digital Art Direction is a two-year course accessible to students who have completed a bachelor’s-level course in graphic design or motion design. The two years are in the form of a sandwich course with a professional work placement undertaken at one of the school’s many partner companies.

The course enables students to obtain a qualification in Digital Art Direction - IDAA-LISAA, NSF 322t - level 7, listed on the French Register of Professional Certifications (RNCP), by decree of 11th December 2018, published in the official journal of 18th December 2018.

This two-year course at LISAA is the equivalent of a master’s in European classification. Within the framework of international mobility, students should validate their ECTS credits via the Erasmus+ programme.

The quality of teaching at LISAA has led to it being recognised by the French Ministry of Culture and Communication.

Courses

Click on the subject for details. The schedule is for information purposes only and may be modified.

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SUBJECT
SCHEDULE
ECTS CREDITS

Presentation technique

01. Motion Design
39 hrs / year
4

02. CAO / 3D Computer Graphics
45 hrs / year
4

Professional creation workshop

03. UI Design
30 hrs / year
2

04. UX Design
30 hrs / year
4

05. Interactive Animation / Drawn Animation
30 hrs / year
4

Creation Methodology

06. Transmedia Workshop / Creation studio
45 hrs / year
6

07. Digital Art Direction
30 hrs / year
4

08. Open innovation
14 hrs / year
2

09. Graphic Facilitation
12 hrs / year
1

10. Book
30 hrs / year
1

11. Agency Project
76 hrs / year
10

Technology Intelligence

12. Adobe Premiere Pro
42 hrs / year
4

13. Web Languages
28 hrs / year
4

Project Management and Communication

14. Projet Management / Agile Management
30 hrs / year
4

15. Marketing / Webmarketing
28 hrs / year
2

16. English
30 hrs / year
2

SUBJECT
SCHEDULE
ECTS CREDITS

Coming soon

Entry Requirements & Application

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The training is accessible to students who have completed a graphic design course at Bac +3 level in a graphic design school, multimedia school, web school or university (web design training, webmaster, web, multimedia, computer graphics...).

Admission is subject to an oral interview and the presentation of a file. The interview is a privileged moment to discuss the candidate's background and ambitions. The challenge is to evaluate his motivation and the adequacy of his profile to the specificities of the artistic direction.

See entry requirements.

Request an application form