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Master Fashion Business

purchasing, retail & merchandising

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City
Paris
Eligible for:
High school diploma or Bachelor’s degree
Output level:
Master's degree
Rythm(s):
Work/study training program and Elearning
Language:
French or English
Back-to-school:
September 2024 or January 2025

Become a fashion business and retail specialist

This course is designed to meet the needs of the fashion business in its entirety: from fashion to accessories, including beauty. The students approach all the dimensions of the fashion and luxury business: purchasing, stocks, merchandising or team management, at the strategic and operational level. They become familiar with the sector's practices and the most innovative techniques in the industry.

At the heart of a sector in constant transformation, this programme is aimed at agile and multidisciplinary profiles in order to give them the keys to management adapted to all sales, marketing and retail teams, within cross-functional environments: luxury boutique, concept store, department stores', market place, etc. The course emphasises the complementarity between the physical shop and the e-commerce site, a hybrid between traditional sales force and digital development strategies. The online customer journey and other omnichannel strategies are at the heart of the course.

The course is available in French and English.

E-LEARNING: FLEXIBLE TRAINING

The advantages of e-learning:

  • Take this course from anywhere in the world
  • Freedom of organisation
  • Save on travel time
  • Having a professional activity at the same time

EXPERIENCE AT THE HEART OF LEARNING

The course offers an exceptional context in which to broaden your knowledge and professional skills. Immersion in a company optimises recruitment opportunities and is a real accelerator of professional integration.

The course allows you to:

  • follow one or more subsidised internships for two years, 
  • be on a sandwich course: professionalization contract or apprenticeship, 
  • be employed full time on a fixed-term or permanent contract (with face-to-face classes at LISAA Mode Paris). 

Each student benefits from individualised follow-up in the realisation of their professional project as well as their search for an internship.

FUTURE CREATIVE MANAGER OF A BUSINESS IN FULL COMMERCIAL REVOLUTION

The irruption of Internet 2.0 has broken down the barriers between the creative and design staff of fashion and luxury brands, the marketing and distribution departments, and finally the customers. Interaction has become permanent, direct and two-way. This revolution places commercial innovations, the customer experience and the relationship with the product at the heart of the fashion, luxury and beauty professions.

This LISAA Mode programme aims to train versatile professionals capable of understanding the challenges of the core target markets, BtoB and BtoC retail platforms, the customer experience and digital sales, while relying on the traditional values of retailing in France and abroad.

The student covers the specificities of purchasing in the sector, prospecting with suppliers, finding the right product at the best price, evaluating the environmental qualities of the product, sales potential, etc. Intuitive, the buyer must have an acute sense of analysis and be a skilful negotiator.

Attentive to consumer trends, the course explores the various offline and online merchandising methods.

BECOMING A CONFIRMED COMMITTED PROFESSIONAL

The programme includes courses taught by a team of recognised fashion industry professionals, as well as numerous seminars, conferences and masterclasses on specific themes: business development, digital sales strategy, team management, sales force, new trade fairs and marketplaces, customer and user experience, etc.

    

STATE-RECOGNISED LEVEL 7 QUALIFICATION*

The Fashion Business & Luxury Management - Purchasing, Retail & Merchandising course leads to the *Qualification of Marketing and Business Development Manager - ESGCV, NSF 312p - Level 7, registered in the Répertoire National des Certifications Professionnelles (RNCP) by order of 15/12/2016 published in the JO of 18/12/2016. The certifying nature of the training and its relevance to the needs of the labour market are recognised by the State and the European Qualifications Framework.

Emmanuelle Bresson
Head of Studies - Fashion Business Course
Isabelle Laurent
Head of Studies - E-learning master's

Intended audience:

The course is open to students from a variety of backgrounds (business school, marketing school, communication school, law school, modern languages, economics, sociology or philosophy, etc.). It is also accessible to professionals wishing to specialise in luxury and coming from professions that are close to luxury. It is also suitable for those who have a business creation project in this field.

Admission requirements:

  • Initial training: for entry into the 1st year (M1): hold a level 6 qualification or diploma registered with the RNCP (equivalent to Bac+3) or have completed and validated a 3rd year of higher education (180 ECTS) in management sciences, for example: licence or bachelor's degree in commerce/management/management, licence in marketing and sales, licence in economics or AES... For entry into the 2nd year of the Master's programme (M2): to have completed and validated a 4th year of higher education (240 ECTS) in management sciences, marketing or business: business school, whether or not specialised in luxury goods; Master 1 in management, economics or AES; Master 1 in marketing, business or communication.
  • In professional training: If you wish to specialise in luxury, whatever your sector of activity or if you are already involved in luxury (architects, designers, stylists), you must, in order to join the course: hold a level 6 title or diploma registered with the RNCP and provide proof of 5 years' professional experience in marketing, commerce or management or hold a Baccalaureate and provide proof of 7 years' professional experience in this field.

See entry requirements.

Request an application form

French and foreign students from the EU:

All courses allow students to be paid through an internship or a job throughout their course.

In the case of sandwich courses, the cost of training under a professionalization contract or an apprenticeship contract will be covered by an organization to which the company contributes (OPCO).

Fashion and luxury management course:

  • 1st year (Common core): initial: French course: €6,790 / English course: €7,790
  • 2nd year: all specialisations, Fashion & Luxury Management - Communication & Digital Fashion Marketing - Fashion Marketing & Eco-responsibility, initial: curriculum in French: 6 690€ / curriculum in English: 7 690€.

Fashion & Luxury Business programme:

  • 1st year (core curriculum) initial: curriculum in French: €6,790 /curriculum in English: €7,790 
  • 2nd year - specialisation, Purchasing, Retail and Merchandising, initial: curriculum in French: 6 690€ / curriculum in English: 7 690€.
  • 2nd year in London: curriculum in English: €17,000 - LISAA/Regent's University double degree

See all fees.

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