Bachelor Communication & Fashion Image

THE BASICS OF TRADITIONAL AND DIGITAL COMMUNICATION

A communication course specialising in print and digital fashion image in 3 years:

• In the 1st year: Discover this sector, its history and culture through the lens of digital, audiovisual or visual communication

A course that allows you to implement innovative strategies and create content for the most prestigious and avant-garde clothing and accessories brands. This first year allows you to develop your knowledge of fashion products and to work on cutting-edge news in terms of image and storytelling. This is an opportunity to explore an exciting world that is both creative and business oriented.

3 months of optional internship in a company at the end of the first year

• In the 2nd year: Understand the challenges of a rapidly changing sector in order to produce content in line with brand communication strategies

In collaboration with renowned fashion houses, learn to develop communication strategies and specific content.

You will apply the school's teachings through real case studies proposed by major brands and big names in fashion and design. This is a unique opportunity to showcase your know-how while continuing to develop your skills.

The course focuses on image and communication, using digital tools and social networks. Dedicated workshops are available in the school to put into practice the projects brought by the brands. You will discover how to propel a brand and make it desirable to a wide audience. You learn how to highlight the product at press events, fashion shows, photo shoots and product launches. You are at the heart of a 360° communication.

3-month optional internship in a company at the end of the first year

During the first two years of the course, English classes (specific vocabulary related to the fashion industry) are taught. The course includes preparation and presentation for the TOEIC test.

• In the 3rd year: Practising and enriching your training course

The experience of work-study in order to define your professional project

The third year is devoted to your first steps on the job market. While continuing to learn at the school during classes and seminars, you will join a real professional team (4 days a week) thanks to the apprenticeship contract or the professionalization contract. A real springboard to your first job, this experience will make you more autonomous and mature. LISAA Mode Paris, with its strong international orientation, also offers you the opportunity to attend international seminars in order to further your education.

Graduates obtain the qualification of Marketing and Communication Manager - ESGCV, NSF 320 - Level 6, registered with the RNCP by decision of France Compétences on 01/07/2022.

PROFESSIONAL PARTNERSHIPS AND CREATIVE COLLABORATIONS

Through professional partnerships, you will acquire a global know-how that you will put into practice during photo shoots, video clips and the organisation of events such as fashion shows. You will work closely with your peers in the creative departments, pooling your individuality and developing skills to create innovative and market-competitive projects. Following the example of famous duos such as Yves Saint-Laurent and Pierre Bergé, students meet and professional teams are formed. These collaborations represent a major asset of the training because they encourage experimentation in learning.

CONTINUING YOUR STUDIES AT LISAA

You have the opportunity to extend your studies with one of our master's degrees. We offer four master's degrees in Fashion & Luxury Management, Communication & Digital Marketing for Fashion, Fashion Marketing & Sustainability and Fashion & Luxury Business: Purchasing, Retail and Merchandising, all of which are e-learning and available on a sandwich course basis. These 4 courses complete the Fashion Business training by propelling you towards executive/managerial positions in France and abroad. You will thus enter the job market armed with significant professional experience and a well-developed professional network.