The Digital Art Direction sandwich course trains experts in new media capable of devising and carrying out projects on all communication supports, from desktop and mobile to animated posters and printed supports. Having already completed a course in applied arts, students further their skills in an open innovation approach.
A WEB COURSE BRINGING TOGETHER CREATIVITY AND TECHNICAL EXPERTISE
This comprehensive course aims to train experts skilled in a wide range of digital media, from motion design to web design, 3-D signage and packaging. Students learn to master all of these skills and also to manage projects and teams for both digital and print formats.
This course in the fundamentals of art direction includes UX design – i.e. design centred on the user experience – as well as user interface (UI) design. The course also explores experimental graphic design.
On average, students will work on six projects per year: real cases in partnership with businesses and institutions. These partners are connected to the creative process via an open innovation approach. The course is taught by active professionals who are recognised in their field, and links both theoretical and practical classes.
QUALIFICATION LISTED ON LEVEL 7 OF THE FRENCH REGISTER OF PROFESSIONAL CERTIFICATIONS (RNCP)
The course enables students to obtain a qualification in Digital Art Direction - IDAA-LISAA, NSF 322t - level 7, listed on the French Register of Professional Certifications (RNCP), by decree of 11th December 2018, published in the official journal of 18th December 2018.
This two-year course at LISAA is the equivalent of a master’s in European classification. Within the framework of international mobility, students should validate their ECTS credits via the Erasmus+ programme.
Due to the quality of teaching at LISAA, it is recognised by the French Ministry of Culture and Communication.
The training is accessible to students who have completed a graphic design course at Bac +3 level in a graphic design school, multimedia school, web school or university (web design training, webmaster, web, multimedia, computer graphics...).
Admission is subject to an oral interview and the presentation of a file. The interview is a privileged moment to discuss the candidate's background and ambitions. The challenge is to evaluate his motivation and the adequacy of his profile to the specificities of the artistic direction.
Graphic Design students at LISAA Bordeaux worked in collaboration with the Grand Cru Classé from Graves Château Carbonnieux on a publishing project aiming to develop wine tourism by modernising its image.