Bachelor Fashion Business

A specialization designed to train expert fashion communicators

This specialization enables you to master the art of communicating fashion in all its dimensions. You will learn how to deliver the right message, in the right place, at the right time, using the most relevant and personalized communication strategies.

Highly sought-after skills across the fashion industry

Serving a product, a collection, a designer, or a fashion brand, you will explore and master the specific dynamics of the fashion ecosystem. You will be able to address all types of stakeholders, from industry professionals such as brands, retailers, and distributors to the end customer.

Courses – Communication & Fashion Image specialization:

• Fashion Networking: Communication agencies and Image departments
• Writing and Describing Fashion
• Fashion in Images, Advertising and AI
• Media and Digital Media Landscape
• Celebrity Envisioning and PR Styling
• Luxury Marketing

An in-depth immersion into the luxury sector

This specialization enables you to develop advanced expertise in luxury by strengthening your knowledge in marketing, business strategy, and communication. You will learn how to develop and distribute desirable and sustainable products while ensuring strong visibility and long-term profitability.

A direct response to market challenges

You will learn how to build 360-degree marketing strategies, in collaboration with established fashion houses, brands undergoing repositioning, or companies expanding into new international markets. You will apply your learning through real case studies provided by partner brands.

Courses – Luxury Marketing specialization:

• Fashion Networking: Luxury professions and Art Houses
• New Luxury and Emerging Business Models
• Product Strategies and New Luxury Client Relationships
• Fashion Data Analytics
• AI and E-Commerce

An immersion into digital strategy and influence

This specialization enables you to become an expert in influence strategy by strengthening your skills in digital marketing, social media, and collaborative campaign management. You will learn how to design impactful strategies to elevate brands, increase visibility, and collaborate effectively with influencers and content creators.

A direct response to the challenges of influence marketing

You will be trained to design 360-degree influence strategies aligned with evolving consumer expectations and changes in social platforms. In partnership with fashion brands, creators, and digital agencies, you will apply your knowledge through real case studies. These hands-on projects prepare you to navigate an industry in constant transformation.

Courses – Influence Strategy specialization:

• Fashion Networking: The Influence Ecosystem
• Influence Agencies and Talent Agents: Contract Structures
• Creation and Production of High-Performance Content
• Content Business Models and Monetization Processes
• The Art of Storytelling

This Bachelor program enables students to develop a strategic understanding of marketing and communication within the fashion industry.

Students learn to:

• Conduct market research and analyze target audiences
  
  
• Contribute to the development of new products
  
  
• Develop marketing and communication strategies
  
  
• Build action plans and manage campaigns
  
  
• Optimize the customer journey and customer experience
  
  
• Coordinate team projects and present results effectively

Courses combine in-person teaching and digital learning to ensure both academic rigor and professional readiness.

In-person classes are delivered either to the full cohort or according to chosen options. The timetable is shared during the September orientation period so that each student can plan their schedule effectively.

E-learning courses are hosted on the dedicated Blackboard Learn platform. Students are notified by email or during in-person sessions when new content is available. E-learning sessions are also integrated into the official timetable.

Schedules are designed in a non-linear format to reflect real-world professional organization. Students may work with several instructors within the same Teaching Units (UE) throughout the year in order to benefit from diverse perspectives.

Learning objectives and assessment criteria (whether certification-based or pedagogical) are presented at the launch of each project.

The program relies on a variety of teaching methods to ensure the acquisition of all competencies required for certification:

• Lectures for theoretical foundations
  
  
• Flipped classroom approach, where students prepare topics in advance and deepen them during in-person sessions
  
  
• E-learning modules and tutorials available on Blackboard Learn
  
  
• Blended learning, combining in-person and online instruction
  
  
• Workshops, offering intensive exploration of specific competencies over a limited period
  
  
• Project-based learning, with interdisciplinary projects developed over a semester, sometimes in collaboration with partner schools
  
  
• Practical case studies, based on real business challenges provided by partner companies
  
  
• Independent research time, allowing students to work individually or in groups on assigned topics
  
  

Most courses are delivered in person and structured according to detailed syllabi outlining teaching progression and assessment methods. Evaluation criteria, follow-up procedures, and grading standards are communicated to instructors and assessors.

Teachers support students throughout the completion of assessed work. Technical assistance for Blackboard Learn is provided by the in-house Digital Learning Manager, ensuring access to all course materials.

Instructors are encouraged to upload their teaching materials to the platform for continuous student access.

Pedagogical support is provided by the Program Director and/or the Digital Coordinator.

Students also benefit from the following facilities and services:

• Photo studio and computers available for student use
  
  
• Classrooms accessible year-round (independently or by reservation)
  
  
• Access to the WGSN trend forecasting platform
  
  
• Library and textile resource center

Assessment is conducted throughout the program in accordance with the certification framework.

Evaluation formats include:

• Professional project and/or consulting project
  
  
• Professional simulation exercises
  
  
• Practical case study with reflective professional analysis
  
  

These assignments may be completed individually, in pairs, or in groups, in person or remotely. Successful validation is required to obtain the certification.

Certification Validation

Continuous assessment plays a central role in evaluating student progress. Assessments are designed to reflect professional expectations.

Individual evaluations take place throughout the academic year and are primarily written, depending on the competencies being assessed. Any unjustified absence from an assessment results in a “Not Acquired” grade.

Eligibility for the Certification Jury

To be presented to the Level 6 certification jury for the title “Marketing and Communication Manager,” candidates must:

• Validate the required number of ECTS credits
  
  
• Validate all competency blocks
  
  
• Complete a six-month internship
  
  

RNCP Certification Validation

Certification is granted based on:

• Validation of 60 ECTS credits per academic year
  
  
• Decision of the Certification Jury
  
  

The Certification Jury establishes the list of successful and unsuccessful candidates based on official evaluation records. The jury may also consider assessment elements from the candidate’s academic pathway within the certifying institution.

If the RNCP certification is not obtained, any fully validated competency block remains acquired.

If you have already obtained an RNCP qualification of a similar level and specialization and are interested in our certification, you may apply for full or partial advanced standing. Requests must be submitted via the contact page.

This qualification benefits from a partial correspondence with the RNCP38809 certification Responsible Marketing for Products and Services, particularly regarding the competency block related to managing and coordinating marketing teams.

After completing the Bachelor Fashion Business, you may either enter the professional world directly or continue your studies with one of LISAA’s Master’s programs in fashion: the Master’s in Fashion and Luxury Management (e-learning) or the Master’s in Fashion Communication and Image (on-campus).