Presentation of the course
THE BASICS OF BUSINESS & MARKETING AT THE HEART OF THE FASHION INDUSTRY
A 3-year bilingual Fashion Business and Marketing course specialising in the fashion industry:
- In 1st year: Discover this sector, its history, its culture and understand its business specificities
A course that allows you to discover why the fashion industry is so special, both in its internal and external structure. This first year will enable you to understand and familiarise yourself with the specificities of the product, its marketing and distribution, and its promotion and communication. This is an opportunity to become an expert in finding the products of the future and ensuring their commercial success.
- In 2nd year: Experimenting and taming the world of fashion
In collaboration with renowned fashion houses, learn to develop commercial strategies and 360° marketing plans
You will apply the school's teachings through real case studies proposed by major brands and big names in fashion and design.
This is a unique opportunity to put your knowledge to good use while continuing to learn new skills.
A real business school within a renowned fashion school, this course allows you to discover the workings of the fashion industry, in close collaboration with students in the creative fields. You will be mentored throughout the year by teachers working in the most famous fashion houses.
A 3-months optional work experience at the end of the first year
During the first two years of the course, English classes are given (specific vocabulary linked to the fashion industry).
- In 3rd year: Practice and enrichment of the training course
The work-study experience in order to frame your professional project
The third year is devoted to your first steps on the job market.
While continuing to learn at the school during classes and seminars, you will join a real professional team (4 days a week) thanks to the apprenticeship contract or the professionalization contract. A real stepping stone to your first job, this experience will make you more independent and mature. LISAA Mode Paris, with its strong international orientation, also offers you the opportunity to attend international seminars in order to further your education.
Graduates obtain the qualification of Marketing and Communication Manager - ESGCV, NSF 320 - Level 6, registered with the RNCP by decision of France Compétences on 01/07/2022.
HOW DOES THE BACHELOR'S DEGREE IN FASHION DESIGN UNFOLD?
The Bachelor's Degree in Fashion Design with a Specialization in Eco-Responsible Textile Design lasts for 3 years. You can join the program in the 1st year or in the 2nd or 3rd year, depending on your background.
The stylist/textile designer program is offered in both French and English.
You can continue your education in Stylist/Textile Designer with the Master's Degree in Fashion Design and Brand Creation at LISAA Paris or the International Fashion Director Master's Degree, the second year of which takes place at NABA in Milan.
For those interested in a more fashion business-oriented path, you can also consider one of the master's programs offered by LISAA through e-learning and apprenticeships:
