Turn your passion for fashion into a strategic career
This programme is aimed at passionate students who not only want to discover and understand the specificities of the Fashion & Accessories sector, but also to experience it in relation to the different regional markets and product categories. They must be able to provide strategic and operational solutions, in terms of marketing and communication, within the major international groups and other players in the fashion industry.
The curriculum is based on the analysis of company workflows and the implementation of relevant and innovative marketing strategies for brands, in conjunction with digital technology, which has become essential today. Students apply their marketing and communication skills and develop their expertise through professional partnerships, in collaboration with their peers from the creative courses.
The course is bilingual: it is taught in French and English. The 3rd year is a sandwich course.
THE BASICS OF BUSINESS & MARKETING AT THE HEART OF THE FASHION INDUSTRY
A 3-year bilingual Fashion Business and Marketing course specialising in the fashion industry:
In 1st year: Discover this sector, its history, its culture and understand its business specificities
A course that allows you to discover why the fashion industry is so special, both in its internal and external structure. This first year will enable you to understand and familiarise yourself with the specificities of the product, its marketing and distribution, and its promotion and communication. This is an opportunity to become an expert in finding the products of the future and ensuring their commercial success.
In 2nd year: Experimenting and taming the world of fashion
In collaboration with renowned fashion houses, learn to develop commercial strategies and 360° marketing plans
You will apply the school's teachings through real case studies proposed by major brands and big names in fashion and design.
This is a unique opportunity to put your knowledge to good use while continuing to learn new skills.
A real business school within a renowned fashion school, this course allows you to discover the workings of the fashion industry, in close collaboration with students in the creative fields. You will be mentored throughout the year by teachers working in the most famous fashion houses.
A 3-months optional work experience at the end of the first year
During the first two years of the course, English classes are given (specific vocabulary linked to the fashion industry).
In 3rd year: Practice and enrichment of the training course
The work-study experience in order to frame your professional project
The third year is devoted to your first steps on the job market.
While continuing to learn at the school during classes and seminars, you will join a real professional team (4 days a week) thanks to the apprenticeship contract or the professionalization contract. A real stepping stone to your first job, this experience will make you more independent and mature. LISAA Mode Paris, with its strong international orientation, also offers you the opportunity to attend international seminars in order to further your education.
Graduates obtain the title of Marketing and Sales Manager - ESGCV, NSF 312p - Level 6, registered with the RNCP by order of 11/07/2018 published in the JO of 21/07/2018.
CONTINUING YOUR STUDIES AT LISAA
You have the opportunity to extend your studies in one of our master's programmes. We offer four master's degrees in Fashion & Luxury Management, Fashion Communication & Digital Marketing, Fashion Marketing & Eco-Responsibility and Fashion Purchasing, Retail and Merchandising, all of which are e-learning and available on a sandwich course basis. These 4 courses complement the Fashion Communication & Image course by propelling you towards executive/managerial positions in France and abroad. You will enter the job market armed with significant professional experience and a well-developed professional network.
Après un bac scientifique, Anne Balas-Klein s’oriente vers la pharmacie. S’apercevant que cette discipline siège aux antipodes de sa passion pour la mode, elle se tourne naturellement vers des études de styliste-modéliste. Son diplôme en poche, elle saisit l’opportunité de travailler chez les créateurs en vogue de l’époque, Sonia Rykiel et Dorothée Bis. Après quelques années dans ces maisons exigeantes, Anne profite d’une opportunité pour se lancer dans l’enseignement du style. Elle souhaite donner une nouvelle impulsion à sa carrière. Son coup d’essai est un coup de maître. Ses élèves sont conquis et signent même une pétition pour qu’elle conserve son poste à Paris.
En 1988, Anne rencontre Michel Glize qui vient de fonder LISAA. L’année suivante, tout en y dispensant les cours de stylisme, elle devient responsable pédagogique de la jeune école. En 2010, après plus de 20 ans d’expérience, Anne Balas-Klein fonde e Mode & Management, un établissement privé d’enseignement à distance qui propose un modèle de formation unique en Europe, tourné vers le management des secteurs mode & luxe. Fort de ce succès, Anne dirige depuis la rentrée 2014, la section Management et Fashion Business à LISAA Mode Paris.
Head of Programmes - Fashion
Head of Studies - Fashion
Admissions manager - Fashion
Admissions manager - Fashion
Entry Requirements & Application
Admission is subject to both the presentation of a file and an oral interview. The interview allows a discussion about the candidate's background and ambitions. The objective is to to gauge his motivation and the potential of his or her academic profile to suit the specificities of a profession in fashion. Students can join in at the beginning of the 1st or 2nd year.
LISAA Fashion Paris welcomes you on March 24th at 6pm to an information evening about the fashion courses: fashion business, management, communication, digital marketing, environmentally responsible fashion. A great opportunity to meet and chat with LISAA teachers.