Bachelor Graphic Design

A multi-technique specialisation

This specialisation encourages students to explore, develop, and refine their potential as graphic authors. It focuses on building a strong narrative approach and a distinctive illustrative style, while developing authorship skills. The program is supported by technical and technological training to ensure the production and dissemination of creative projects.

Strong career opportunities

Illustration is present across many sectors. Depending on personal interests and professional opportunities, graduates may pursue careers in narrative illustration (publishing), applied illustration (media and communication), or animated illustration (animation studios).

A specialisation focused on animated graphic design

Students explore the fundamentals of motion design to express and enhance visual concepts through movement. The program covers both software mastery (including Animate and After Effects) and motion-oriented graphic design. This specialisation has become essential in contemporary visual communication.

Highly sought-after skills

In an image-saturated world where capturing attention is increasingly challenging, animated content plays a central role in brand and studio communication strategies.

Combining creativity and strategy

This specialisation strengthens skills in image and sign creation, enabling students to build strong, coherent visual identities.

Key skills to stand out

By focusing on understanding client needs and market expectations, this track prepares students to translate ideas into impactful multi-platform visuals. These skills are particularly valued by advertisers and communication agencies seeking relevant and effective messaging.

This specialisation develops a 360-degree creative approach, combining multimedia and cross-media skills. Students learn to adapt graphic design practices across various formats, including digital media such as motion design as well as print.

Throughout the three-year program, students develop technical and creative expertise in typography, layout, illustration, and visual identity, while mastering professional tools and software used in the graphic production workflow.

Enhanced through practical projects, workshops, and professional experience via internships and work-study options, the program emphasises learning through hands-on practice.

Graduates are prepared to create impactful visuals and meet the diverse needs of communication agencies, publishing houses, and graphic design studios.

The Bachelor’s Degree in Graphic Design is a three-year program designed to offer students a structured, comprehensive and professional pathway in the field of graphic design. The program progressively integrates the artistic, technical, methodological and professional skills required to practise as a graphic designer, including those related to the critical and creative use of artificial intelligence, now a key issue in the profession.

Throughout the program, students develop their creativity, visual culture, ability to respond to briefs, formulate intent, and build coherent graphic universes. They acquire a strong command of professional tools, both traditional and digital, and learn to integrate new technologies, such as generative AI and graphic automation tools, into their design processes.

Year 1: Fundamentals and creative exploration

The first year offers a generalist and transversal approach, exploring the major fields of graphic design (illustration, photography, typography, colour, computer graphics, motion design, UX/UI, etc.) while establishing solid foundations in drawing, composition, visual storytelling and artistic culture. Students also develop a critical perspective on the evolution of tools, particularly the growing role of AI in the creative workflow.

In the second and third years, students choose one of the following three specialisations:

• Illustration – to develop a distinctive visual identity and design expressive, narrative images across various media (publishing, press, advertising, etc.);
• Visual Communication – to design coherent graphic systems, define visual strategies and manage the entire creative process, from brief to delivery;
• Motion Design – to bring ideas to life through movement, creating animated and interactive content adapted to new digital formats and immersive uses.

Each specialisation deepens expertise in a specific field while reinforcing the transversal skills expected of contemporary graphic designers. Students learn to analyse briefs, propose well-argued creative responses, collaborate within multidisciplinary teams, and produce professional content for print, digital, web and animation.

The program aims to develop autonomy, adaptability, project culture and a strong understanding of the professional environment: designer status, copyright, calls for tender, client relations, project management, portfolio development and prospecting. Ethical issues, responsibility and the transformation of professions through AI are addressed throughout the program, preparing students to become conscious and agile professionals in the creative sector.

Transversal workshops, practical projects, a mandatory internship and a graduation project punctuate the program.

The objective is clear: to train creative, responsible and operational graphic designers, capable of joining studios, agencies or communication departments, or developing their own freelance activity, while being prepared to evolve in a constantly changing technological environment.

The Bachelor’s Degree in Graphic Design is based on an active and professional approach, promoting learning through practice, collaboration and regular exposure to professional requirements.

• On-campus courses led by teachers and professional practitioners, all experts in their fields (graphic design, illustration, typography, motion design, UX/UI, law, etc.), combining theoretical input, case studies and real-world feedback.
• Individual and group practical projects based on real briefs (from partner companies) or realistic simulated situations. These projects allow students to experience the full creative process: analysis, design, production, oral presentation and project defence using visual supports. Projects are assessed by instructors and/or industry professionals.
• Individual professional guidance, supporting internship and work-study searches, portfolio development, professional status (freelance or salaried), and market positioning.
• Regular interactions with design and creative industry professionals through career talks, workshops, masterclasses and agency or studio visits.
• E-learning modules complementing on-campus teaching, particularly for professional software, visual culture and sector monitoring.
• Practice-based learning (“learning by doing”), reinforced by a critical approach to contemporary tools, particularly AI tools applied to graphic design (image generation, creative task automation, assisted prototyping). Students experiment with these tools under supervision while developing a reflective stance on their uses, limits and ethical implications.

Continuous assessment

Throughout the three years of the Bachelor’s Degree in Graphic Design, students are continuously assessed to support learning progression and consolidate expected skills.

Assessment formats include:

• Coursework and studio deliverables (computer graphics, drawing, photography, motion design, etc.);
• Oral presentations and intermediate project reviews;
• Individual or group projects;
• Self-assessments and peer assessments;
• Simulated professional scenarios reflecting real commissions.

These assessments help students develop autonomy, rigour, analytical skills and creativity in conditions close to professional practice.

Certification assessment

The award of the Concepteur Designer Graphique – Level 6 certification (RNCP 40365) is based exclusively on professional situations, using real or simulated projects, assessed by a certification jury.

Skills are evaluated through concrete deliverables (reports, presentations, visual materials, portfolios), covering all competency blocks of the reference framework:

• Professional situation based on a graphic design project (brief analysis, research, planning, budgeting);
• Professional situation based on a real or simulated graphic design project (ideation, design, production, deliverables);
• Professional situation based on a visual identity project (brand guidelines, multi-channel applications);
• Professional situation based on a motion design project (storyboard, style frames, final animation);
• Professional situation based on an interface design project (UX/UI: architecture, wireframes, interactive mock-ups);
• Professional situation based on professional development (positioning, prospecting, online presence, portfolio).

Each situation is assessed according to criteria defined in the reference framework: quality of analysis, relevance of creative choices, mastery of tools, clarity of deliverables, compliance with technical and regulatory constraints.

A mandatory internship and a final graduation project also contribute to the assessment of professional readiness.

Reasonable accommodations may be implemented for candidates with disabilities, in accordance with the certification framework and on the recommendation of the certifying body’s disability advisor.

Certification is awarded upon validation of all competency blocks.